WEEK 9 QUIZ EXAM QUESTIONS

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WEEK 9 QUIZ EXAM QUESTIONS

Actual Qs and Ans Expert-Verified Explanation

This Exam contains:

-Guarantee passing score -20 Questions and Answers -format set of multiple-choice -Expert-Verified Explanation

Question 1: JIT inventory systems are associated with

more inventory to warehouse.decreased product availability.limited deliveries of less merchandise.increased lead time.additional inventory investment.

Answer:

more inventory to warehouse.Question 2: Many retailers have developed ________, which are products developed and marketed by a retailer and available only from that retailer.category killer brands private-label brands selective brands category specialist brands co-op brands

Answer:

private-label brands

Question 3: Rather than carrying 15 brands of laundry detergent, ________ offer one or two brands and sizes, one of which is a store brand.off-price retailers category specialists department stores limited-assortment supermarkets extreme-value retailers

Answer:

limited-assortment supermarkets

Question 4: What has Amazon done to change customers' delivery expectations?

delivered slower to homes than to retail outlets arranged phone calls to alert customers of changes in delivery times instituted an expedited shipping subscription service developed just-in-time delivery used their own delivery vehicles

Answer:

instituted an expedited shipping subscription service

Question 5: Radio frequency identification tags are

tiny computer chips that transmit information about the contents of containers.demand scheduling data tags.information tags used on floor-ready merchandise.electronic discount information tags used to provide reduced prices to select customers.shipping tags used to record weight limits of different types of trucks.

Answer:

tiny computer chips that transmit information about the contents of containers.Question 6: Automobile manufacturers such as Ford and General Motors often use ________ distribution, such that dealers act as retailers.secondary direct modified ancillary indirect

Answer:

indirect

Question 7: When is it most beneficial and appropriate for a retailer to use a distribution center?if the retailer wants less inventory investments systemwide if most of its good are perishable if the outlets are concentrated in metropolitan areas when it only has a few outlets if the manufacturer wants to be sure the products are correctly displayed on the shelves

Answer:

if the retailer wants less inventory investments systemwide Question 8: Marketers analyze comments posted by consumers on sites such as Facebook, Twitter, and online blogs to assess the favorability or unfavorability about a company and its products in a process known as sentiment analysis.value cocreation.customer relationship management.keyword analysis.situation analysis.

Answer:

sentiment analysis.Question 9: Darryl's company recently launched a campaign to promote a new product. It is Darryl's job to monitor customer feedback from various social media sources to see whether or not the new product is garnering favorable reviews. The technique for measuring this type of data is called ______ analysis.sentiment product customer review user feedback situation

Answer:

sentiment Question 10: Which metric is similar to walking into a store, taking a quick look around, and leaving?page views bounce rate conversion rate click paths cookie tracking

Answer:

bounce rate

Question 11: When Denisha sells the jewelry she makes at craft fairs or on her personal website, she is utilizing a(n) ________ marketing channel.direct indirect secondary modified ancillary

Answer:

direct Question 12: If Kleenex produced a new, ecofriendly personal-sized package of tissues, which it intended to get into as many retail outlets as possible, it should choose a(n) ________ distribution strategy.exclusive selective intensive variable collective

Answer:

intensive Question 13: Which of the following accurately depicts the three-stage online, social, and mobile media engagement process?excite, educate, engage strategize, execute, regulate listen, analyze, do plan, implement, control create, utilize, evaluate

Answer:

listen, analyze, do Question 14: Generally, the ________ and ________ sophisticated the channel member, the less likely that it will use supply chain intermediaries.smaller; less smaller; more shorter; more larger; less larger; more

Answer:

larger; more