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WGU C212 MKTG 5000 Marketing OA PRE-TEST GUIDE 2026/2027
1. Which of the following is a primary benefit of market
segmentation?
a) Higher production costs
b) More efficient marketing strategies
c) Increased competition
d) Generalized customer base
Answer: b) More efficient marketing strategies
Rationale: Market segmentation allows marketers to create
more targeted and effective marketing strategies by focusing on
specific groups of consumers.
2. What is the key objective of a customer relationship
management (CRM) system?
a) Increase product line depth
b) Enhance customer loyalty
c) Reduce operational costs
d) Develop new market segments
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