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WGU C212 MKTG 5000 Marketing READINESS ASSESSMENT GUIDE Q & S 2026/2027
1. Which of the following marketing strategies is most effective for
positioning a new innovative healthcare product?
a) Cost Leadership
b) Differentiation
c) Focus
d) Retrenchment
Answer: b) Differentiation
Rationale: Differentiation helps in establishing a unique
market presence, especially for innovative products.
2. In healthcare marketing, which metric is most critical in
evaluating the effectiveness of promotional campaigns?
a) Click-through rate
b) Patient acquisition cost
c) Social media engagement
d) Brand awareness
Answer: b) Patient acquisition cost
Rationale: It directly reflects the efficiency of marketing
expenditures in attracting new patients.
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