WGU D077 BUS 2050 Concepts in Marketing, Sales & Customer Contact Final Assessment (Qns & Ans) 2026

WGU D077 BUS 2050 Concepts in Marketing, Sales & Customer Contact Final Assessment (Qns & Ans) 2026

1. Which of the following best describes the concept of "market
segmentation"?
 - A) The process of dividing a market into distinct groups of
buyers with different needs or behaviors
 - B) The process of creating a new product for a specific market
 - C) The process of setting a price for a product
 - D) The process of promoting a product to a wide audience
 - ANS: A
 - Rationale: Market segmentation involves dividing a market
into distinct groups of buyers with different needs, characteristics,
or behaviors who might require separate products or marketing
strategies.
2. What is the primary focus of relationship marketing?
 - A) Increasing short-term sales
 - B) Building long-term relationships with customers
 - C) Reducing marketing costs
 - D) Expanding product lines
 - ANS: B
 - Rationale: Relationship marketing focuses on building longterm relationships with customers to foster loyalty and repeat
business.
3. Which of the following is NOT a component of the marketing
mix (4 Ps)?
 - A) Product