WGU D098 BUS 3120 Digital Marketing Comprehensive FA Review (Qns & Ans) 2026

WGU D098 BUS 3120 Digital Marketing Comprehensive FA Review (Qns & Ans) 2026

1. Which of the following is a key benefit of using programmatic
advertising?
 - A. Manual bidding
 - B. Real-time data analysis
 - C. Limited reach
 - D. High cost
 - ANS: B. Real-time data analysis
 - Rationale: Programmatic advertising allows for real-time
data analysis, enabling advertisers to optimize their campaigns on
the fly.
2. What is the primary purpose of A/B testing in digital
marketing?
 - A. To increase website traffic
 - B. To compare two versions of a webpage or ad
 - C. To reduce advertising costs
 - D. To improve customer service
 - ANS: B. To compare two versions of a webpage or ad
 - Rationale: A/B testing is used to compare two versions of a
webpage or ad to determine which one performs better.
3. Which metric is most commonly used to measure the success
of email marketing campaigns?
 - A. Click-through rate (CTR)
 - B. Bounce rate
 - C. Page views
 - D. Time on site
 - ANS: A. Click-through rate (CTR)