WGU D099 BUS 3130 Sales Management Comprehensive FA Review (Qns & Ans) 2026
1. Which of the following is a key component of a sales
strategy?
- A) Product development
- B) Market segmentation
- C) Financial planning
- D) Human resource management
- ANS: B) Market segmentation
- Rationale: Market segmentation allows sales managers to
target specific groups of customers, making sales efforts more
efficient and effective.
2. What is the primary goal of sales forecasting?
- A) To increase product quality
- B) To predict future sales revenue
- C) To reduce marketing costs
- D) To improve customer satisfaction
- ANS: B) To predict future sales revenue
- Rationale: Sales forecasting helps businesses predict future
sales, which is crucial for planning and decision-making.
3. Which sales management technique involves analyzing
customer data to improve sales performance?
- A) Sales training
- B) Customer relationship management (CRM)
- C) Sales territory management
- D) Sales force automation
- ANS: B) Customer relationship management (CRM)