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 Which of the following marketing strategies involves setting a low price to gain market share quickly? a) Value-based pricing b) Skimming pricing c) Penetration pricing d) Dynamic pricing Answer: c) Penetration pricing Rationale: Penetration pricing involves setting a low price to quickly gain market share. This strategy is commonly used to attract customers to a new product or service. 2. What is the primary focus of a SWOT analysis in marketing management? a) Identifying target market segments b) Analyzing external opportunities and threats c) Assessing competitors' strengths and weaknesses d) Evaluating the marketing mix Answer: b) Analyzing external opportunities and threats
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