WGU D175 MKTG 3850 Consumer Behavior Comprehensive FA Review (Qns & Ans) 2026

WGU D175 MKTG 3850 Consumer Behavior Comprehensive FA Review (Qns & Ans) 2026

1. Which of the following factors most significantly influences
consumer behavior?
 - A. Price of the product
 - B. Cultural background
 - C. Advertising frequency
 - D. Store location
 - ANS: B. Cultural background
 - Rationale: Cultural background shapes consumers' values,
beliefs, and behaviors, significantly influencing their purchasing
decisions.
2. In the context of consumer behavior, what is the primary
purpose of market segmentation?
 - A. To increase product variety
 - B. To reduce marketing costs
 - C. To identify and target specific consumer groups
 - D. To simplify marketing strategies
 - ANS: C. To identify and target specific consumer groups
 - Rationale: Market segmentation helps marketers tailor their
strategies to meet the needs and preferences of distinct consumer
groups.
3. Which of the following metrics is commonly used to evaluate
consumer satisfaction?
 - A. Number of products sold
 - B. Customer Satisfaction Score (CSAT)
 - C. Advertising reach
 - D. Market share