WGU D176 MKTG 3860 Content Marketing Comprehensive FA Review (Qns & Ans) 2026

WGU D176 MKTG 3860 Content Marketing Comprehensive FA Review (Qns & Ans) 2026

1. Which of the following is a key benefit of content marketing?
 - A. Immediate sales
 - B. Long-term customer engagement
 - C. High advertising costs
 - D. Limited reach
 - ANS: B. Long-term customer engagement
 - Rationale: Content marketing focuses on building long-term
relationships with customers through valuable and relevant
content.
2. What is the primary purpose of a content audit?
 - A. To increase website traffic
 - B. To evaluate and improve existing content
 - C. To reduce content creation costs
 - D. To improve customer service
 - ANS: B. To evaluate and improve existing content
 - Rationale: A content audit involves evaluating existing
content to identify strengths, weaknesses, and opportunities for
improvement.
3. Which metric is most commonly used to measure the success
of content marketing campaigns?
 - A. Click-through rate (CTR)
 - B. Bounce rate
 - C. Page views
 - D. Time on site
 - ANS: C. Page views