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WGU D177 MKTG 3870 Brand Marketing Comprehensive FA Review (Qns & Ans) 2026
1. Which of the following strategies focuses on creating distinct
and tangible customer impressions of a brand’s value compared to
competitors?
A) Brand Repositioning
B) Brand Differentiation
C) Brand Proliferation
D) Brand Coherence
ANS: B) Brand Differentiation
Rationale: Brand differentiation involves developing unique
attributes and a clear value proposition that distinguishes a brand
from its competitors.
2. In brand management, the term "brand equity" refers to:
A) The financial valuation of a brand
B) The total market share a brand holds
C) The inherent value and strength of a brand based on
consumer perceptions
D) The legal rights associated with a brand name
ANS: C) The inherent value and strength of a brand based on
consumer perceptions
Rationale: Brand equity is the positive effect of the brand's
strengths and reputation on consumer response and perception.
3. What is the primary goal of brand positioning?
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