WGU D373 PA - Applies Strategic Marketing Tools and Methodologies | Questions with 100% Correct Answers | Latest Update | Verified

WGU D373 PA - Applies Strategic Marketing Tools and Methodologies | Questions with 100% Correct Answers | Latest Update | Verified
Question: What are target customers?
Correct answer: Customers based on a predefined geographic
boundary
Question: What is market segmentation?
Correct answer: Dividing a market through variables such as
age, gender, education level, family size, occupation, income,
and more
Question: What is psychographic?
Correct answer: Focus on the intrinsic traits the target
customer has, such as values, personalities, interests,
attitudes, conscious and subconscious motivators, lifestyles,
and opinions
Question: What is behavioral?
Correct answer: The way customers go through their decision
making and buying processes, including attitudes towards the
brand, the way they use it, and their knowledge base
Question: What is marketing?
Correct answer: The set of institutions and processes for
creating, communicating, delivering, and exchanging offers
that have value for customers, clients, partners, and society

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