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WGU D375 MKTG 5030 Marketing Communications & Storytelling READINESS ASSESSMENT GUIDE Q & S 2026/2027
1. Multiple Choice: Which of the following is NOT a
component of the promotional mix?
a) Advertising
b) Public relations
c) Price
d) Personal selling
Answer: c) Price
Rationale: The promotional mix typically includes
advertising, personal selling, sales promotion, public
relations, and direct marketing, but not price, which is a
component of the marketing mix.
2. Fill-in-the-Blank: The process of creating, maintaining,
and enhancing strong, value-laden relationships with
customers and other stakeholders is known as
____________.
Answer: Relationship Marketing
Rationale: Relationship marketing is focused on long-term
engagement and the creation of strong emotional
connections with customers, which can lead to increased
loyalty and retention.
3. True/False: Storytelling in marketing is only effective for
consumer branding and not B2B marketing.
Answer: False
Rationale: Storytelling can be a powerful tool in both B2C
and B2B marketing as it helps to humanize the brand,
convey complex ideas in an engaging way, and create a
memorable brand experience.
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