Punitive Damages Flashcards What is the third guidepost?The difference between the punitive award and any civil penalties used in similar cases What are punitive damages?Damages awarded that are intended to punish the defendant for conduct that is extreme and outrageous How many guideposts are there for determining punitive damages?3 What is the first guidepost?The reprehensibility of the defendant's conduct What is the second guidepost?The ratio between the harm suffered and the award