40 questions with answers based on Philip Kotlers Marketing

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40 questions with answers based on Philip Kotler's "Marketing Management," 16th edition. Divided in the same order al the books layout.General Concepts

1. Q: What is the definition of marketing according to Kotler?

A: Marketing is the process of creating value for customers and building

strong customer relationships in order to capture value from customers in return.

2. Q: What are the four Ps of marketing?

A: The four Ps are Product, Price, Place, and Promotion.

3. Q: What is market segmentation?

A: Market segmentation is the process of dividing a broad consumer or

business market into sub-groups of consumers based on shared characteristics.

4. Q: What is a target market?

A: A target market is a specific group of consumers at which a company

aims its products and services.

5. Q: Define positioning in marketing.

A: Positioning is the process of creating a distinct image and identity for

a product in the minds of the target market.Market Research

6. Q: Why is market research important?

A: Market research helps businesses understand customer needs,

market trends, and competitive dynamics, enabling informed decision- making.

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