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84 questions and answers All chapters except 2, not important for exam
Consumer Behavior: Buying, Having, and Being
Michael R. Solomon, 2020 13 th edition
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Contents Chapter 1: Buying, Having, and Being: An Introduction to Consumer Behavior......................................................................................................3 Chapter 3: Perception..................................................................................3 Chapter 4: Learning and Memory................................................................3 Chapter 5: Motivation and Affect.................................................................4 Chapter 6: The Self: Mind, Gender, and Body..............................................4 Chapter 7: Personality, Lifestyles, and Values.............................................5 Chapter 8: Attitudes and Persuasive Communications................................5 Chapter 9: Decision Making.........................................................................5 Chapter 10: Buying, Using, and Disposing..................................................6 Chapter 11: Group Influences and Social Media..........................................6 Chapter 3: Perception (Advanced)...............................................................6 Chapter 4: Learning and Memory (Advanced) .............................................7 Chapter 5: Motivation and Affect (Advanced)..............................................7 Chapter 6: The Self: Mind, Gender, and Body (Advanced)...........................8 Chapter 7: Personality, Lifestyles, and Values (Advanced)..........................8
Chapter 8: Attitudes and Persuasive Communications (Advanced) .............9
Chapter 9: Decision Making (Advanced)......................................................9 Chapter 10: Buying, Using, and Disposing (Advanced).............................10
Chapter 11: Group Influences and Social Media (Advanced).....................10
Chapter 12: Cultural Influences on Consumer Behavior............................11 General Concepts in Consumer Behavior..................................................11
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