ACTUAL EXAM WITH 250 REAL EXAM

pg. 1

ACTUAL EXAM WITH 250 REAL EXAM

QUESTIONS AND CORRECT ANSWERS

(100% CORRECT ANSWERS) INSIDE LVMH

CERTIFICATION EXAM / LATEST

TEST (NEW!)

How many stores does LVMH manage ?

• - 1,500 stores
• - 3,00 stores
• - 5,000 stores
• - More than 6,000 stores

More than 6,000 stores According to Bain & Company, by 2030, online sales will represent...

• - 14% of the luxury sales
• - 25% of the luxury sales
• - 33% of the luxury sales

33% of the luxury sales What are the core values of LVMH ?

• - Creativity & innovation
• - Entrepreneurial spirit
• - Quest for excellence
• - Sense of commitment

All How many employees work at LVMH and how many are women ?

• - 156,000 employees out of which 80% are women
• - 175,000 employees out of which 30% are women
• - 213,000 employees out of which 71% are women

213,000 employees out of which 71% are women 1 / 4

pg. 2 How many Maisons are part of the LVMH Group ?

1 - 15

2 - 48

3 - 62

• - More than 75

More than 75 Which business sector at LVMH generated the highest share of revenues in ?

• - Selective retailing
• - Fashion & leather goods
• - Wines & spirits
• - Perfumes & cosmetics

Fashion & leather goods Which Maison of the perfumes & cosmetics division is the oldest ?1- Acqua di Parma

• - Guerlain
• - Officine Universelle Buly
• - Make Up For Ever

Officine Universelle Buly Which is the oldest wine estate and youngest brand in the wines & spirits division ?

• - Domaine des Lambrays (oldest) & Eminente (youngest)
• - Veuve Clicquot (oldest) & Krug (youngest)
• - Hennessy (oldest) & Ao Yun (youngest)
• - Domaine des Lambrays (youngest) & Eminente (oldest)

Domaine des Lambrays (oldest) & Eminente (youngest) Select the appropriate sentences related to LVMH omnichannel strategy

• - Omnichannel is a client-centric approach aimed at providing a consistent,

qualitative, and seamless customer experience across all channels and geographies

• - The omnichannel vision is only relevant to retail as this is where the brands

come in direct contact with the customer

• - Establishing a smooth omnichannel customer experience requires cross-

collaboration across all teams, departments, and through all activities from warehouses to stores 2 / 4

pg. 3 Omnichannel is a client-centric approach aimed at providing a consistent, qualitative, and seamless customer experience across all channels and geographies /

Establishing a smooth omnichannel customer experience requires cross- collaboration across all teams, departments, and through all activities from warehouses to stores Looking at distribution, is Brick and Mortar still an important part of the luxury story ?Yes According to Bain & Company, China will be the largest market for personal luxury goods in 2030 Agree Which characteristics may help to measure the luxuriousness of an offer ?

• - Price
• - Quality
• - Scarcity
• - Signed by brands
• - Controlled channels
• - Personalized services
• - Delivering experiential rewards

All How do Fashion & Leather Goods Maisons offer their clientèle unique customer experiences ?

• - By selling on marketplaces
• - By relying on robots
• - By mastering their distribution
• - By launching new products everyday

By mastering their distribution Which of these Maisons is the oldest

• - TAG heuer
• - Zenith 3 / 4

pg. 4

• - Chaumet
• - Hublot

Chaumet What are the key drivers for selective retailing maisons ?

• - Constant innovation
• - Standard product selection
• - Personalization of relationships
• - Transforming shopping in a unique experience

Constant innovation, personalisation of relationships, transforming shopping in a unique experience Which fashion house within the group was founded in 1846 ?

• - Louis Vuitton
• - Berluti
• - Loewe
• - Rimowa

Loewe LVMH operating model has six pillars, which one is not correct ?

• - Centralized organisation
• - Vertical integration
• - Sustaining savoir-faire
• - Organic growth
• - Creating synergies
• - Balance across business segments and geographies

Centralized organization According to Erwan Rambourg the young generation of luxury buyers have transformed the luxury industry in certain areas such as casualization, social media or values True What can innovation enable at Louis Vuitton ?

• - Share the Maison's history with the clients
• - Uphold creativity and savoir-faire
• / 4