Additional Discussion Questions .................................................................................................. 4

Instructor Manual: Michael R. Czinkota, Ilkka A. Ronkainen, and Annie Peng Cui, International Marketing 2023,

9780357445129; Chapter 1: Global Environmental Drivers

1 © 2022 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Table of Contents Purpose and Perspective of the Chapter ..................................................................................... 2 Chapter Objectives ........................................................................................................................ 2 Complete List of Chapter Activities and Assessments ............................................................... 2 Key Terms ....................................................................................................................................... 2 What's New in This Chapter .......................................................................................................... 3 Chapter Outline ............................................................................................................................. 3 Additional Discussion Questions .................................................................................................. 4 Additional Resources ..................................................................................................................... 5 Internet Resources .................................................................................................................................... 5 Primary Sources ......................................................................................................................................... 5

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Instructor Manual: Michael R. Czinkota, Ilkka A. Ronkainen, and Annie Peng Cui, International Marketing 2023,

9780357445129; Chapter 1: Global Environmental Drivers

2 © 2022 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.Purpose and Perspective of the Chapter International marketing is necessary because, from a national standpoint, economic isolationism has become impossible. Failure to participate in the global marketplace assures a nation of declining economic capability and its citizens of a decrease in their standard of living. Successful international marketing, however, holds the promise of an improved quality of life, a better society, and more efficient business transactions.This chapter is designed to increase the awareness of the readers regarding what international marketing is about. It describes current levels of world trade activities, projects future developments, and discusses the repercussions on countries, institutions, and individuals worldwide. Both the opportunities and the threats that spring from the global marketplace are highlighted, and the need for an international marketing approach on the part of individuals and institutions is emphasized.Chapter Objectives

The following objectives are addressed in this chapter:

01.01 Understand the rationale behind international marketing.

01.02 Appreciate the linkages between international marketing and international trade.

01.03 See the benefits of and challenges to which international marketing exposes and is exposed to consumers, suppliers, and competitors, both at home and abroad.

01.04 Recognize the repercussions which the impact international marketing has on other nations and people.Complete List of Chapter Activities and Assessments The following table organizes activities and assessments by objective, so that you can see how this content relates to objectives and make decisions about which content you would like to emphasize in your class based on your objectives. For additional guidance, refer to the Teaching Online Guide.Chapter Objective Activity/Assessment Source (i.e., PPT Slide, Workbook) Duration Certification Standard 01.02 Knowledge Check PPT Slides 16-17 2-3 minutes [return to top] Key Terms International marketing: Consists of the activities, institutions, and processes across national borders that create, communicate, deliver, and exchange offerings that have value for stakeholders and society.

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