AIPMM-CPM EXAM - 2 - DETAILED ANSWERS (VERIFIED ANSWERS ) |ALREADY G...

AIPMM-CPM EXAM -2

LATEST VERSIONS 300 QUESTIONS AND CORRECT

DETAILED ANSWERS (VERIFIED ANSWERS )

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VERSION A

Key Activities of Product Mgmt - ANSWER- Market trends business models business cases P&L analysis Oppty analysis Business Intell Competitive Intell Product Positioning Product Reqs Functional Specs Product Roadmaps Prod Dev Monitoring Beta Programs launch plans end of life plans

Key Activities of Product Marketing - ANSWER- Market needs market reqs 1 / 4

business intel competitive analysis product branding pricing promotion channel partner plan sales tools customer testimonials success stories white papers reviewer guides product demos case studies

Key Activities of Marketing - ANSWER- corporate branding corporate marketing plan website content company collateral PR brand awareness customer surveys and feedback increase web traffic marketing campaign 2 / 4

advertising sales presentation templates

Conceive Phase activities/deliverables (9) - ANSWER- 1. analyze market trends

• develop business models (how much)
• develop business case (why)
• Perform P&L
• Perform oppty analysis
• Define Business Plan (who, what, How, where, when)
• Define market requirements
• Define roadmap
• build core team

Plan Phase activities/deliverables (6) - ANSWER- 1. collect business intel

• collect competitive intel
• develop product positioning
• define product requirements
• refine roadmap
• refine business plan

Develop Phase activities/deliverables (5) - ANSWER- 1. Manage core team 3 / 4

• Manage cross-functional plans
• Review functional specs
• Monitor product dev
• Develop Beta plan

Qualify Phase activities/deliverables (5) - ANSWER- 1. Conduct testing to confirm product meets stated specs

• Update Product Roadmaps
• Refine/implement beta programs
• complete all required FRS criteria
• develop launch plan

Launch phase activities/deliverables (3) - ANSWER- 1.refine/implement launch plan

• launch product
• evaluate product supply and demand

Deliver phase activities/deliverables (3) - ANSWER- 1. maintain steady state operation by monitoring sales, service, support, development and production activities

• evaluate results periodically against plans and orchestrate change as

necessary

• decide when it is time to retire the product and begin retirement

planning

• / 4