AMA Digital Marketing Professional Exam Latest

AMA Digital Marketing Professional Exam Latest Update - 125 Questions and 100% Verified Correct Answers Guaranteed A+ Verified by Professor

A/B Testing - CORRECT ANSWER: comparing two versions of a web page to see which

one performs better

above the fold - CORRECT ANSWER: The content that appears on a screen without a

user having to scroll.

Acquisition - CORRECT ANSWER: channels that site visits come through to get to your site.How your visits are acquired

Ad Dimension - CORRECT ANSWER: Size of the ad, different for apps

Ad Space - CORRECT ANSWER: the location on a page of a site in which an

advertisement can be placed. Each space on a site is uniquely identified. Multiple ad spaces can exist on a single page. Different prices for different ad space size

Affiliate Marketing - CORRECT ANSWER: an online marketing strategy in which a

business rewards individuals or other businesses (affiliates) for each visitor or customer the affiliate sends to its website

Aggregated Content - CORRECT ANSWER: collection of information based on a

common topic involving one or more related keywords.-quick and low quality, all about quantity -compiled automatically using keywords 1 / 3

Algorithms - CORRECT ANSWER: Ranks webpages in the search results

Alt text - CORRECT ANSWER: text that describes the contents of an image. Alt text appears if image does not

App - CORRECT ANSWER: Program designed to make users more productive and/or

assist them with personal tasks.

Attribution - CORRECT ANSWER: assigning values to touch points within a users

journey to conversion

Attribution Analysis - CORRECT ANSWER: Attribution Models:

-Last click attribution: measuring success based on click

-View-Through Conversions: when a customer sees an ad and later returns to complete a conversion on your site

-Wholesome Attribution: all credit to first or last click

-Fractional Attribution: divides credit among clicks

Authority - CORRECT ANSWER: A score developed that predicts how well a page will rank in the search engine

Banners - CORRECT ANSWER: internet advertising in the form of rectangular graphics at the top or bottom of web pages

Benchmarking - CORRECT ANSWER: the process of measuring a business's

performance against competitors and industry standards

Bounce Rate - CORRECT ANSWER: the percentage of visitors to a particular website who navigate away from the site after viewing only one page.

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Brand Management - CORRECT ANSWER: analysis and planning on how a brand is

perceived in the market Must have good relationship with target audience

Branded Content - CORRECT ANSWER: marketing communication developed by a

brand to provide educational or entertainment value rather than to sell the brand in order to develop a relationship with consumers; may indicate the brand is the sponsor

ex: Lego Movie, Red Bull (Events + Drink)

Branding - CORRECT ANSWER: the promotion of a particular product or company by

means of advertising and distinctive design.

breadcrumbs - CORRECT ANSWER: Links, usually on the top of the page, that indicate where a page is in the hierarchy of the website.

Build/Buy - CORRECT ANSWER: build: using html, css and javascript

buy: pay a web designer to build your site

Call to Action CTA - CORRECT ANSWER: An image or line of text that prompts visitors, leads, and customers to perform a desired action.

Campaign Development - CORRECT ANSWER: an email sent from a business to one

or more customers or prospects. A successful email marketing campaign will get the recipients to take action, engage with your business, and help you to get more leads and sales.

• establish goals
• build email list
• select campaign type
• create campaign
• measure results
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