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BCOR 2201 - Marketing Midterm 1 Latest Update -70 Questions with 100% Verified Correct Answers Guaranteed A+ Verified by Professor
4 P's of Marketing - CORRECT ANSWER: Product
Price Place Promotion
Ansoff's Matrix (Diversification Analysis) - CORRECT ANSWER: Market Penetration - Current product, current market Market Development - Current product, new market Product Development - New product, current market Diversification - New product, new market
BCG Matrix - CORRECT ANSWER: Question Mark - Low market share and high growth
rate.Star - High market share and high growth rate.Cash Cow - High market share and low growth rate.Dog - Low market share and low growth rate.
Behavioral (Segmentation Bases) - CORRECT ANSWER: What someone does (usage,
shopping patterns).
Business Portfolio Analysis - CORRECT ANSWER: A technique that managers use to
quantify performance measures and growth targets of their firms' strategic business units. 1 / 2
Causal Research - CORRECT ANSWER: Determine the impact of one factor on
another. CAUSATION.
Colombia Article - CORRECT ANSWER: This is marketing because ads were geared
towards the target market of guerrilla soldiers in an attempt to get them to stop.
Comparative Advantage - CORRECT ANSWER: The ability of one economic agent to
produce at a lower opportunity cost than the other.
Criteria for Selecting Target Markets - CORRECT ANSWER: Market Size
Expected Growth Competitive Position Cost of Reaching the Segment Compatibility with Firm's Objectives and Resources
Cross-Cultural Analysis - CORRECT ANSWER: The study of similarities and differences in culture than impact market conditions between two or more countries.
Customs (Cross-Cultural Analysis) - CORRECT ANSWER: What is considered normal
and expected about the way people do things in a specific country.
Demographic (Segmentation Bases) - CORRECT ANSWER: Objective statistics (age,
gender, income, ethnicity, etc.)
Descriptive Research - CORRECT ANSWER: Finding the frequency with which
something occurs and the extent of a relationship between factors. CORRELATION
Differentiation Positioning - CORRECT ANSWER: Seeking a less-competitive, smaller market niche in which to locate a brand.
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