BCOR 2201 Midterm Latest Update -

BCOR 2201 Midterm Latest Update - Actual Exam 75 Questions with 100% Verified Correct Answers Guaranteed A+ Verified by Professor

"Columbia Uses Ads" article - CORRECT ANSWER: Columbian government displays emotional ads during soccer games to persuade guerrillas to demobilize

Ansoff Matrix (Lowest Risk to Highest) - CORRECT ANSWER: The lowest risk strategy is for a company to sell its existing products into existing markets as it knows its customers, has established channels and so on. This strategy Ansoff termed 'Market Penetration'. This is only possible where markets are still growing, or where organizations are prepared to use other elements of the marketing mix (such as price discounting and additional promotional activity) to penetrate the market at the expense of competitors.

The second strategic option in the Ansoff Matrix is to develop new products for existing markets (customers), through a 'Product Development' strategy. Here the 'Product' and 'Promotion' elements of the marketing mix will change (as a minimum), so the risk is higher than market penetration. The success of this strategy is dependent on the organization being able to effectively conduct research and insight into their customer and market needs as well as their own internal capabilities and competencies for driving innovation.

The third strategic option involves taking existing products into new markets using a 'Market Development' strategy. This is also considered to be risker than market penetration as it can be difficult to understand the complexities of new markets. Key changes in the marketing mix are likely to be 'Place', with consideration of new channels and routes to market, as well as 'Promotion', through promoting to new target segments.

The final strategy in the Ansoff Matrix is 'Diversification', which is developing new products for new markets. This is seen as the riskiest strategy of all four, as the organization is moving into an unfamiliar market. However, this risk can be mitigated by 1 / 2

undertaking 'related' diversification and it could have the potential to gain the highest returns.

Ansoff's Matrix - diversification - CORRECT ANSWER:

Barriers for Wal-Mart in India - CORRECT ANSWER: Bad roads

gov regulations inability to keep food refrigerated and fresh Thugs demanding bribes MAJOR inefficiency

BCG Matrix Options - CORRECT ANSWER: Build

Maintain Harvest Divest

Cannibalization - CORRECT ANSWER: Are the new products or new chain simply

stealing customers and sales from the older, existing ones?

Cash Cows (BCG Matrix) - CORRECT ANSWER: (Lower Left quadrant) SBUs that

generate large amounts of cash, far more than they can use. They have dominant shares of slow-growth markets and provide cash to cover the organization's overhead and to invest in other SBUs.

Options: Maintain or Harvest

Coke Targets - CORRECT ANSWER: Marketing to foodies

paying people to post instagram with coke and healthy food

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