BUAD 332 EXAM 4 ACTUAL VERIFIED QUESTIONS

BUAD 332 EXAM 4 (ACTUAL / ) VERIFIED QUESTIONS

AND ANSWERS

new york times on the web, espn.com, and wikipedia provide financial, research, and other information. they are called____

• iTV sites
• e-tailers
• transaction sites
• isp's
• content sites - ----Answers----e. content sites

the online exchange of goods and information between final consumers is called___

• b2c
• social marketing
• c2b
• c2c
• b2b` - ----Answers----d. c2c

some companies intentionally manufacture their products with materials or components that will break, wear, rust, or rot sooner than they should. this practice is called___

• planned obsolescence
• perceived obsolescence
• reverse redlining
• redlining 1 / 2

• puffery - ----Answers----a. planned obsolescence

one of the disadvantages of adapted global marketing when compared to standardized global marketing is that____

• products and marketing approaches remain the same

worldwide

• the strategies are not tailored to the needs of target

customers

• adapt global marketing produces a smaller market share
• adapted global marketing results in more costs
• the returns are lesser - ----Answers----d. adapted global

marketing results in more costs

asiana, a fragrance manufacturer located in france, markets its products to the north american and asian countries through independednt distributors. in this case, asiana has entered into international markets through___

• direct investment
• indirect exporting
• joint ownership
• joint venturing
• franchising - ----Answers----b. indirect exporting

unilever, the company that owns the dove brand of soaps and other personal care products, has embraced on a promotional strategy that it calls "the campaign for real beauty" in which

• / 2