Business, Technology,

E-Commerce 2023 Business, Technology, Society 17e Kenneth Laudon, Carol Guercio Traver (Instructor Manual All Chapters, 100% Original Verified, A+ Grade) 1 / 4

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Instructor’s Manual and Video Cases: Chapter 1

The Revolution Is Just Beginning

Instructor’s Manual Table of Contents Learning Objectives 2 Chapter Outline 2 List of Key Terms 3 List of Figures 4 List of Tables 4 List of Video Cases in eText 4 Overview 4

Teaching Suggestions: Key Points 5

Case Study Questions and Answers 8 End-of-Chapter Questions and Answers 9

Projects: Questions and Answers 16

Video Cases 18

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2 Learning Objectives

After reading this chapter, your students should be able to:

• Understand why it is important to study e-commerce.• Define e-commerce, understand how e-commerce differs from e-business, identify the primary technological building blocks underlying e- commerce, and recognize major current themes in e-commerce.• Identify and describe the unique features of e-commerce technology and discuss their business significance.• Describe the major types of e-commerce.• Understand the evolution of e-commerce from its early years to today.• Describe the major themes underlying the study of e-commerce.

Chapter Outline Opening Case: TikTok: Creators and the Creator Economy

1.1 The First Five Minutes: Why You Should Study E-commerce

1.2 Introduction to E-commerce What Is E-commerce?The Difference between E-commerce and E-business

Technological Building Blocks Underlying E-commerce: The Internet, Web, and

Mobile Platform

Insight on Technology: Will Apps Make the Web Irrelevant?

Major Trends in E-commerce

1.3 Unique Features of E-commerce Technology Ubiquity Global Reach Universal Standards Richness Interactivity Information Density Personalization and Customization

Social Technology: User-Generated Content (UCG), Creators, and Social

Networks

1.4 Types of E-commerce Business-to-Consumer (B2C) E-commerce Business-to-Business (B2B) E-commerce Consumer-to-Consumer (C2C) E-commerce Mobile E-commerce (M-commerce) Social E-commerce Local E-commerce

1.5 E-commerce: A Brief History

E-commerce 1995–2000: Invention 3 / 4

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E-commerce 2001–2006: Consolidation

E-commerce 2007–Present: Reinvention

Insight on Business: Y Combinator’s Startup Boot Camp

Assessing E-commerce: Successes, Surprises, and Failures

1.6 Understanding E-commerce: Organizing Themes

Technology: Infrastructure

Business: Basic Concepts

Society: Taming the Juggernaut

Insight on Society: Facebook and the Age of Privacy

1.7 Careers in E-commerce The Company

Position: Category Specialist in the E-commerce Retail Program

Qualifications/Skills Preparing for the Interview Possible First Interview Questions

1.8 Case Study: Uber: Everything on Demand

1.9 Review Key Concepts Questions Projects References

List of Key Terms business-to-business (B2B) e-commerce, p. 22 business-to-consumer (B2C) e-commerce, p. 21 consumer-to-consumer (C2C) e-commerce, p. 24 customization, p. 19 disintermediation, p. 29 e-business, p. 8 e-commerce, p. 8 first mover, p. 29 friction-free commerce, p. 29 information asymmetry, p. 16 information density, p. 19 interactivity, p. 18 Internet, p. 9 local e-commerce, p. 25 marketplace, p. 17 marketspace, p. 17 mobile e-commerce (m-commerce), p. 24 mobile platform, p. 11 network effect, p. 29

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