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Creative Business
PORTFOLIO
CONCEPT EN CREATIE
Amber Dokter
500830190
Groen 107
Module: Digitale Media: Concept en creatie
Docent: Edwin Rojer
Datum: 09-03-2020 1 / 3
Portfolio, Amber Dokter
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VOORWOORD
Beste lezer,
Voor u ligt een portfolio in opdracht van de HvA voor het vak ‘Digitale Media: Concept en creatie’. In dit portfolio wordt er een website analyse gedaan van de website 456inkt.nl. Hierbij wordt er gekeken naar de stappen van de marketingfunnel. Alle studenten van de opleiding ‘Creative Business’ van de Hogeschool van Amsterdam hebben deze opdracht gekregen.Met dit onderzoek kan ik voor ‘Digitale Media: Concept en creatie’ een mediaproduct, namelijk een prototype van een website, ontwikkelen dat inspeelt op de wensen en behoeften van de opdrachtgever.
Mijn portfolio en mijn prototype heb ik te danken aan Edwin Rojer, voor het geven van duidelijke werkcolleges en het geven van de waar nodige tips.
Ik wens u veel leesplezier toe.
Amber Dokter
Student Creative Business aan de Hogeschool van Amsterdam.
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Portfolio, Amber Dokter
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INHOUDSOPGAVE
Aangeleverde data ................................................................................................................................................................ 5 Deel 1: Analyse ....................................................................................................................................................................... 6 Online marketing Funnel 456inkt ..................................................................................................................................................... 6 Berekeningen KPI’s ........................................................................................................................................................................... 6 Verantwoording gekozen websites ........................................................................................................................................... 6 Bezoeken ...................................................................................................................................................................................................... 7 Kern succes factoren ......................................................................................................................................................................... 7 Metric ....................................................................................................................................................................................................... 7 Actieplan ................................................................................................................................................................................................. 7 Deskresearch ........................................................................................................................................................................................ 7 Boeien ............................................................................................................................................................................................................ 8 Kern succes factoren ......................................................................................................................................................................... 8 Metric ....................................................................................................................................................................................................... 8 Actieplan ................................................................................................................................................................................................. 8 Deskresearch ........................................................................................................................................................................................ 8 Beslissen ....................................................................................................................................................................................................... 9 Kern succes factoren ......................................................................................................................................................................... 9 Metric ....................................................................................................................................................................................................... 9 Actieplan ................................................................................................................................................................................................. 9 Deskresearch ........................................................................................................................................................................................ 9 Bestellen .................................................................................................................................................................................................... 10 Kern succes factoren ...................................................................................................................................................................... 10 Metric .................................................................................................................................................................................................... 10 Actieplan .............................................................................................................................................................................................. 10 Deskresearch ..................................................................................................................................................................................... 10 Betalen ....................................................................................................................................................................................................... 11 Kern succes factoren ...................................................................................................................................................................... 11 Metric .................................................................................................................................................................................................... 11 Actieplan .............................................................................................................................................................................................. 11 Deskresearch ..................................................................................................................................................................................... 11 Binden ........................................................................................................................................................................................................ 12 Kern succes factoren ...................................................................................................................................................................... 12 Metric .................................................................................................................................................................................................... 12 Actieplan .............................................................................................................................................................................................. 12 Deskresearch ..................................................................................................................................................................................... 12 Deel 2: Advies ...................................................................................................................................................................... 13 Eerste knelpunt (Stap boeien): Categorieën .............................................................................................................................. 13 Kern succes factoren ...................................................................................................................................................................... 13 Metric .................................................................................................................................................................................................... 13 Tweede knelpunt (Stap beslissen): Productpagina ................................................................................................................ 13
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