Concepts in Marketing Sales, & Customer Contact Pre- Assessment

Concepts in Marketing Sales, & Customer Contact Pre- Assessment Leave the first rating Students also studied Terms in this set (70) Western Governors UniversityD 077 Save Concepts in Marketing, Sales, and C...176 terms kwoodkePreview D077 Marketing, Sale, and Custome...300 terms lsumner95Preview D077 Pre-Assessment 70 terms cpistocPreview Sales M 70 terms Tiff Which concept refers to the number of product versions in a product line?Depth A home improvement retail store offers 60 days of no interest for credit card purchases.Which element of the marketing mix is represented by this offer?Promotion A marketer introduces a tutorial video featuring the company's new cosmetic line.Which set of elements from the marketing mix is the marketer using?Product and promotion An online consignment store offers free gifts with purchases within the next 30 days using an attractive and easy-to-use website.Which part of the marketing mix is represented by the company's website?Place

An online consignment store offers gently used designer fashions and sends weekly text alerts to customers of new arrivals and popular items.Which element of a marketing mix is represented by this store's text alerts?Promotion What uncontrollable marketing element provides user input as to how the company delivers upon its value proposition?Consumer feedback A restaurant agreed to sponsor a local concert by providing its food free of charge with the goal of increasing public interest in the restaurant by local residents.Which element of the marketing mix is this restaurant employing?Promotion What type of vertical marketing system is a franchise? Contractual What is a controllable element of the marketing environment?Promotion What is an example of a controllable element that influences marketing decisions?Promotional campigns At the end of a cosmetic tutorial video, the website marketer posts a special offer code for 20% off first purchases.Which element of the marketing mix does the special offer code represent?Promotion A small town has two coffee shops. The shop owners agree to raise their prices for espresso drinks from $3 to $6 per cup because they are the only two shops in the market.Which illegal pricing tactic is being used?Price fixing A woman visits a baby store, planning to buy a crib for $100. The salesperson tells her that the $100 crib is no longer available but a $250 crib can be purchased. The woman can see the $100 crib boxes on a shelf.Which pricing tactic was the salesperson attempting to use?Bait and switch

An energy drink company is promoting the benefits of its caffeinated product without identifying the risks of consuming the drink.Which action should the company take to align its marketing with ethical practices?Using transparent marketing A fitness application allows users to opt-out of its fitness reminder text messages but continues to send text messages for 30 days following the opt-out period. Users are not notified of this fact when they opt-out of the text messages.Which ethical marketing practice is the company violating?Customer privacy Which set of activities related to creating, communicating, delivering, and exchanging offerings has value for others?Marketing What does price determine for the company?Profit A marketing manager would like to take advantage of factors outside the company to develop an effective marketing plan.Which factor does the manager needs to consider?Market forces Which plans specify the activities and allocation of resources needed to support a corporation's overall objective in a given period?Tactical A farmer's market sells flowers at half price after 2 PM to increase sales.What type of marketing is this an example of?Tactical A manager seeks to help the organization make good portfolio-management decisions.Which tool should the manager use for this process?BCG Matrix According to the logic of the BCG matrix, marketers should focus investment in the areas that will provide good returns and fund future growth.Which quadrant of the BCG matrix meets this guideline?Star A manager is considering the economics of an industry's factors that determine how competitive, attractive, and profitable the market is for the company's products.Which planning tool is being used by this manager?Porter's five forces model

A company operates in an industry in which raw materials are scarce, and in which the vendors charge excessively high prices for raw materials.Which one of Porter's five forces is illustrated by this company's situation?Bargaining power of suppliers A marketer selects the use of banner ads in order to achieve higher sales revenue.Which component of the marketing planning process is being represented by this action?Tactic A company analyzes its internal and external environments, identifies the needs of its target market, and develops a plan for accomplishing its mission, objectives, and goals.Which component of the marketing planning process has the company developed?Marketing plan Which component of the marketing planning process utilizes situation analysis to address the needs of the target customer?Strategy A marketing manager is conducting a situational analysis during the market planning process and needs to differentiate between controllable and uncontrollable elements. The manager decides to first identify the controllable elements.Which business element is the manager identifying?Products Which ethical guideline should marketers keep in mind when collecting primary data content?Maintaining data transparency Why should marketing researchers follow best practices for ethical considerations?Ensure respect for respondents and integrity of the data collected What is a limitation of primary data sources?Requires expertise in data collection Which action includes selecting a segment to serve as the focus of the marketing team's efforts?Target A mobile phone carrier markets pricing plans to its customers differently depending on how much data the customers use each month.What type segmentation strategy is the mobile phone carrier using?Product-related