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1 Copyright © 2014 Pearson Education, Inc.Global Marketing Management, 8e (Keegan) Chapter 1 Introduction to Global Marketing
1) One difference between domestic marketing and global marketing is the scope of activities.
Answer: TRUE
AACSB: Analytical thinking
Difficulty: Easy
2) Marketing discipline varies from one region to another.
Answer: FALSE
AACSB: Analytical thinking
Difficulty: Easy
3) Marketers can always directly apply experience from one country to another or from one market to another.
Answer: FALSE
AACSB: Analytical thinking
Difficulty: Easy
4) The old marketing concept focused on a customer-centric marketing approach.
Answer: FALSE
AACSB: Analytical thinking
Difficulty: Easy
5) The strategic concept of marketing focuses on customer satisfaction in a socially responsible and sustainable way.
Answer: TRUE
AACSB: Analytical thinking
Difficulty: Easy
6) A company's competitive advantage exists only in its price differentiation strategies.
Answer: FALSE
AACSB: Analytical thinking
Difficulty: Easy
7) A company engaging in global marketing must standardize all elements of the marketing mix everywhere in the world.
Answer: FALSE
AACSB: Analytical thinking
Difficulty: Easy
8) Global marketing requires marketers to behave in a way that is global and local at the same time by responding to similarities and differences in world markets.
Answer: TRUE
AACSB: Analytical thinking
Difficulty: Easy
(Global Marketing Management 8e Warren Keegan) (Test Bank all Chapters) 1 / 4
2 Copyright © 2014 Pearson Education, Inc.9) Market capitalization is defined as a company's total revenues in a given accounting period.
Answer: FALSE
AACSB: Analytical thinking
Difficulty: Easy
10) Ethnocentric companies are sometimes referred to as global companies.
Answer: FALSE
AACSB: Analytical thinking
Difficulty: Easy
11) Ethnocentric companies cater to the different needs of different world regions.
Answer: FALSE
AACSB: Analytical thinking
Difficulty: Easy
12) A polycentric company views foreign operations as being secondary or subordinate to domestic operations.
Answer: FALSE
AACSB: Analytical thinking
Difficulty: Easy
13) Global companies view world regions as unique and seek to develop an integrated regional strategy.
Answer: TRUE
AACSB: Analytical thinking
Difficulty: Easy
14) A regiocentric manager views the world outside his area of interest with an ethnocentric orientation.
Answer: TRUE
AACSB: Analytical thinking
Difficulty: Moderate
15) Geocentric companies are integrated on a global scale.
Answer: TRUE
AACSB: Analytical thinking
Difficulty: Easy
16) Geocentric companies are based on a belief of home-country superiority.
Answer: FALSE
AACSB: Analytical thinking
Difficulty: Easy
17) A polycentric orientation is diametrically different from an ethnocentric orientation.
Answer: TRUE
AACSB: Analytical thinking
Difficulty: Easy 2 / 4
3 Copyright © 2014 Pearson Education, Inc.
18) Management vision is a driving force for global integration.
Answer: TRUE
AACSB: Analytical thinking
Difficulty: Easy
19) Cost is a restraining force affecting globalization.
Answer: TRUE
AACSB: Analytical thinking
Difficulty: Easy
20) Multinational companies adhere to the notion that the products that succeed in the home country are superior and, therefore, can be sold everywhere without adaptation.
Answer: FALSE
AACSB: Analytical thinking
Difficulty: Easy
21) Trade agreements such as the European Union and NAFTA have decreased the pace of global integration.
Answer: FALSE
AACSB: Analytical thinking
Difficulty: Easy
22) Most global markets do not exist in nature; they are created by marketing effort.
Answer: TRUE
AACSB: Analytical thinking
Difficulty: Easy
23) The time and cost barriers associated with distance have increased over the past decade.
Answer: FALSE
AACSB: Analytical thinking
Difficulty: Easy
24) A domestic company will have many times the revenue of a global company as it focuses only on local regions.
Answer: FALSE
AACSB: Analytical thinking
Difficulty: Moderate
25) A global company can leverage its experiences in any market in the world.
Answer: TRUE
AACSB: Analytical thinking
Difficulty: Easy
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4 Copyright © 2014 Pearson Education, Inc.26) Countries protect local enterprise and interests by maintaining control over market access and entry.
Answer: TRUE
AACSB: Analytical thinking
Difficulty: Easy
27) Government regulations on advertising and promotion are similar across all world countries.
Answer: FALSE
AACSB: Analytical thinking
Difficulty: Easy
28) Which of the following is a focus of the new concept of marketing?
- Mmaking a profit is the only end result of selling products.
- emphasizing the product rather than the end consumer
- achieving objectives by pushing products toward consumers
- using integrated marketing mix to achieve profits
Answer: D
AACSB: Analytical thinking
Difficulty: Easy
29) Which of the following is a marketing mix element?
- profit
- promotion
- potential
- package
Answer: B
Difficulty: Easy
30) Which of the following statements is true about the strategic concept of marketing?
- Its objective is to maximize stakeholder benefits.
- It has a product-centric marketing focus.
- It emphasizes marketing from a company-centric paradigm.
- Its focus is only on consumers and not their societies.
Answer: A
AACSB: Analytical thinking
Difficulty: Moderate
31) Which of the following statements is true about global marketing?
- Marketing practices must vary between different market segments.
- Customers and markets across regions are considered similar.
- Transferring irrelevant experience between markets may be beneficial.
- Marketing initiatives cannot include more than one marketing mix element.
Answer: A
AACSB: Analytical thinking
Difficulty: Easy
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