Copyright 2015 Pearson Education, Inc.

1 Copyright © 2015 Pearson Education, Inc.

Chapter 1 Consumer Behavior: Information-Driven Consumer Behavior

1) The actions that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs is known as

________.

• the production orientation
• consumer behavior
• narrowcasting
• positioning
• the marketing mix

Answer: B

Diff: 1

Skill: Concept

Learning Obj: 1.1: To understand the evolution of the marketing concept, the most prominent tools used to implement marketing strategies, and the objectives of socially responsible marketing.Learning Outcome: 1: Define consumer behavior and describe its influence on marketing practices

AACSB: Reflective thinking

2) Which of the following is considered an example of consumer behavior?

• Janice prefers to buy name-brand pain relievers like Tylenol and Advil, rather than the store

brand.

• Javier generally gets gas on Monday mornings on his way to work.
• Jessica prefers to buy her produce from the farmer's market instead of the grocery store.
• Jeremy generally recycles his old newspapers and cardboard boxes.
• All of the above are examples of consumer behavior.

Answer: E

Diff: 2

Skill: Application

Learning Obj: 1.1: To understand the evolution of the marketing concept, the most prominent tools used to implement marketing strategies, and the objectives of socially responsible marketing.Learning Outcome: 1: Define consumer behavior and describe its influence on marketing practices

AACSB: Application of knowledge

(Consumer Behavior 11e Leon Schiffman,Joseph Wisenblit ) (Test Bank all Chapters) 1 / 4

2 Copyright © 2015 Pearson Education, Inc.3) Marketing and consumer behavior stem from the ________, which maintains that the essence of marketing is satisfying consumers' needs, creating value and retaining customers.

• production concept
• product concept
• selling concept
• societal concept
• marketing concept

Answer: E

Diff: 1

Skill: Concept

Learning Obj: 1.1: To understand the evolution of the marketing concept, the most prominent tools used to implement marketing strategies, and the objectives of socially responsible marketing.Learning Outcome: 1: Define consumer behavior and describe its influence on marketing practices

AACSB: Analytical thinking

4) An example of a company that applied the production concept in the early twentieth century is

________.

• Google
• Microsoft
• Ford
• General Motors
• Apple

Answer: C

Diff: 1

Skill: Application

Learning Obj: 1.1: To understand the evolution of the marketing concept, the most prominent tools used to implement marketing strategies, and the objectives of socially responsible marketing.Learning Outcome: 1: Define consumer behavior and describe its influence on marketing practices

AACSB: Application of knowledge

• / 4

3 Copyright © 2015 Pearson Education, Inc.5) Tripp runs a product development division at a software company. His division was focused on producing a word processing software that performs better and has more features than any competitive product, so they added every feature that was technically feasible. However, they found that consumers were satisfied with fewer features and unwilling to pay more for the advanced software. Tripp and his team suffered from ________.

• marketing myopia
• over-segmentation
• target marketing
• technology devotion
• marketing vision

Answer: A

Diff: 3

Skill: Application

Learning Obj: 1.1: To understand the evolution of the marketing concept, the most prominent tools used to implement marketing strategies, and the objectives of socially responsible marketing.Learning Outcome: 1: Define consumer behavior and describe its influence on marketing practices

AACSB: Application of knowledge

6) During historical periods when demand exceeded supply, businesses adopted the ________ concept.

• marketing
• technology
• societal
• production
• product

Answer: D

Diff: 2

Skill: Concept

Learning Obj: 1.1: To understand the evolution of the marketing concept, the most prominent tools used to implement marketing strategies, and the objectives of socially responsible marketing.Learning Outcome: 1: Define consumer behavior and describe its influence on marketing practices

AACSB: Analytical thinking 3 / 4

4 Copyright © 2015 Pearson Education, Inc.7) The ________ concept in business assumes that consumers are mostly interested in product availability at low prices.

• marketing
• societal
• product
• production
• technology

Answer: D

Diff: 2

Skill: Concept

Learning Obj: 1.1: To understand the evolution of the marketing concept, the most prominent tools used to implement marketing strategies, and the objectives of socially responsible marketing.Learning Outcome: 1: Define consumer behavior and describe its influence on marketing practices

AACSB: Analytical thinking

8) A ________ is characterized by the gearing up of manufacturing skills in order to expand production.

• marketing concept
• product concept
• selling concept
• production concept
• societal concept

Answer: D

Diff: 2

Skill: Concept

Learning Obj: 1.1: To understand the evolution of the marketing concept, the most prominent tools used to implement marketing strategies, and the objectives of socially responsible marketing.Learning Outcome: 1: Define consumer behavior and describe its influence on marketing practices

AACSB: Analytical thinking

• / 4