Copyright 2017 Pearson Education, Inc.

1 Copyright © 2017 Pearson Education, Inc.Consumer Behavior, 12e (Solomon)

Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior

1) A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a product.

• marketer
• consumer
• influencer
• content generator

Answer: B

Diff: 1

Objective: 1.1: Consumer behavior is a process.2) Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her sorority's formal event. The stores were crowded, and none of her favorite shops carried a dress that she liked in her size. After spending hours at the mall, Jenny decided to order her dress online and just return it if it was not exactly right. This story is an example of how consumer behavior is a(n) ________.

• industry
• process
• art form
• theory

Answer: B

Diff: 2

Objective: 1.1: Consumer behavior is a process.

AACSB: Analytical thinking

3) Which of the following is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires?

• Lifestyle marketing
• Role theory
• Consumer behavior
• Marketing research

Answer: C

Diff: 1

Objective: 1.1: Consumer behavior is a process.4) Which term refers to the bond between product and consumer that is difficult for competitors to break?

• Brand loyalty
• Custom
• Patronage
• Relationship

Answer: A

Diff: 1

Objective: 1.1: Consumer behavior is a process.Consumer Behavior Buying, Having, Being, 12e Michael Solomon (Test Bank, All Chapters 100% Original Verified, A+ Grade) 1 / 4

2 Copyright © 2017 Pearson Education, Inc.5) Which of the following time periods is encompassed in the study of consumer behavior?

• Pre-purchase
• Purchase
• Post-purchase
• All of the above

Answer: D

Diff: 1

Objective: 1.1: Consumer behavior is a process.

6) Which of the following is NOT a stage of the consumption process?

• Desire
• Pre-purchase
• Purchase
• Post-purchase

Answer: A

Diff: 1

Objective: 1.1: Consumer behavior is a process.

7) According to the basic marketing concept, a firm exists to ________.

• influence popular culture
• dominate market share
• nurture relationships
• satisfy needs

Answer: D

Diff: 2

Objective: 1.1: Consumer behavior is a process.

8) Which of the following is NOT considered a demographic?

• Sex
• Income
• Lifestyle
• Occupation

Answer: C

Diff: 1

Objective: 1.1: Consumer behavior is a process.

AACSB: Analytical thinking

9) A transaction in which two or more organizations or people give and receive something of value is called ________.

• buyer behavior
• exchange
• perception
• consumer perspective

Answer: B

Diff: 1

Objective: 1.1: Consumer behavior is a process. 2 / 4

3 Copyright © 2017 Pearson Education, Inc.10) ________ are statistics that measure observable aspects of population.

• Psychographics
• Lifestyles
• Demographics
• None of the above

Answer: C

Diff: 2

Objective: 1.1: Consumer behavior is a process.

11) When a transaction occurs between two or more organizations or people who give and receive something of value, an exchange has taken place.

Answer: TRUE

Diff: 1

Objective: 1.1: Consumer behavior is a process.

12) According to the definition of consumer behavior, how a consumer disposes of an idea and accepts another is part of consumer behavior.

Answer: TRUE

Diff: 2

Objective: 1.1: Consumer behavior is a process.

AACSB: Analytical thinking

13) Because consumer behavior is now examined as an entire consumption process that includes pre-purchase and post-purchase issues, exchange theory is irrelevant to the study of consumer behavior.

Answer: FALSE

Diff: 2

Objective: 1.1: Consumer behavior is a process.

AACSB: Analytical thinking

14) Descriptive characteristics of a population are called demographics.

Answer: TRUE

Diff: 1

Objective: 1.1: Consumer behavior is a process.

15) Demographics are statistics that measure observable aspects of a population.

Answer: TRUE

Diff: 1

Objective: 1.1: Consumer behavior is a process.

AACSB: Analytical thinking

• / 4

4 Copyright © 2017 Pearson Education, Inc.16) In the early stages of development, consumer behavior was known as buyer behavior. What important aspect of the exchange process does this change in name reflect?Answer: Buyer behavior reflects an emphasis on the act of purchase, but this exchange is dependent upon a number of pre-purchase and post-purchase perspectives and behaviors. To fully understand why an exchange is made, researchers must look at decisions and influences before the exchange, as well as the expectations of what happens after the exchange. The study of consumer behavior accounts for pre-purchase and post-purchase issues along with purchase issues, rather than simply buyer behavior.

Diff: 2

Objective: 1.1: Consumer behavior is a process.

AACSB: Reflective thinking

17) Explain the term "market segmentation strategies." Answer: Market segmentation strategies means an organization targets its product service or idea only to specific group of consumers rather than everybody.

Diff: 2

Objective: 1.1: Consumer behavior is a process.

AACSB: Analytical thinking

18) Explain what a consumer is.Answer: A consumer is a person who identifies a need or desire, makes a purchase, and then disposes of the purchase during the three stages of the consumption process.

Diff: 2

Objective: 1.1: Consumer behavior is a process.

AACSB: Analytical thinking

19) The 80/20 rule targets what user group?

• All consumers
• Light users
• Heavy users
• Moderate users

Answer: C

Diff: 1

Objective: 1.2: Marketers have to understand the wants and needs of different consumer segments.

AACSB: Analytical thinking

20) Age, gender, and social class are all used ________.

• to divide market
• as part of promotion
• in social media
• as part of the marketing mix

Answer: A

Diff: 2

Objective: 1.2: Marketers have to understand the wants and needs of different consumer segments.

AACSB: Analytical thinking

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