Copyright 2018 Pearson Education, Inc.

1 Copyright © 2018 Pearson Education, Inc.Business Intelligence, 4e (Sharda/Delen/Turban) Chapter 1 An Overview of Business Intelligence, Analytics, and Data Science 1) Computerized support is only used for organizational decisions that are responses to external pressures, not for taking advantage of opportunities.

Answer: FALSE

Diff: 2 Page Ref: 3 2) During the early days of analytics, data was often obtained from the domain experts using manual processes to build mathematical or knowledge-based models. Answer: TRUE Diff: 2 Page Ref: 13 3) Computer applications have moved from transaction processing and monitoring activities to problem analysis and solution applications. Answer: TRUE Diff: 1 Page Ref: 11 4) Business intelligence (BI) is a specific term that describes architectures and tools only.Answer: FALSE Diff: 1 Page Ref: 16 5) The growth in hardware, software, and network capacities has had little impact on modern BI innovations. Answer: FALSE Diff: 1 Page Ref: 11 6) Managing data warehouses requires special methods, including parallel computing and/or Hadoop/Spark. Answer: TRUE Diff: 3 Page Ref: 11-12 7) Managing information on operations, customers, internal procedures and employee interactions is the domain of cognitive science. Answer: FALSE Diff: 3 Page Ref: 12 8) Decision support system (DSS) and management information system (MIS) have precise definitions agreed to by practitioners. Answer: FALSE Diff: 2 Page Ref: 13 9)In the 2000s, the DW-driven DSSs began to be called BI systems.Answer: TRUE Diff: 1 Page Ref: 14 Business Intelligence, An alytics, and Data Science A Managerial Perspective, 4e Ramesh Sharda (Test Bank, 100% Original Verified, A+ Grade) 1 / 4

2 Copyright © 2018 Pearson Education, Inc.10) Major commercial business intelligence (BI) products and services were well established in the early 1970s.

Answer: FALSE

Diff: 2 Page Ref: 15 11) Information systems that support such transactions as ATM withdrawals, bank deposits, and cash register scans at the grocery store represent transaction processing, a critical branch of BI.

Answer: FALSE

Diff: 2 Page Ref: 19

12) Many business users in the 1980s referred to their mainframes as "the black hole," because all the information went into it, but little ever came back and ad hoc real-time querying was virtually impossible.

Answer: TRUE

Diff: 2 Page Ref: 20

13) Successful BI is a tool for the information systems department, but is not exposed to the larger organization.

Answer: FALSE

Diff: 2 Page Ref: 20

14) BI represents a bold new paradigm in which the company's business strategy must be aligned to its business intelligence analysis initiatives.

Answer: FALSE

Diff: 2 Page R ef: 20-21

15) Traditional BI systems use a large volume of static data that has been extracted, cleansed, and loaded into a data warehouse to produce reports and analyses.

Answer: TRUE

Diff: 2 Page Ref: 21

16) Demands for instant, on-demand access to dispersed information decrease as firms successfully integrate BI into their operations.

Answer: FALSE

Diff: 3 Page Ref: 21

17) The use of dashboards and data visualizations is seldom effective in identifying issues in organizations, as demonstrated by the Silvaris Corporation Case Study.

Answer: FALSE

Diff: 2 Page Ref: 24

18) The use of statistics in baseball by the Oakland Athletics, as described in the Moneyball case study, is an example of the effectiveness of prescriptive analytics.

Answer: TRUE

Diff: 2 Page Ref: 5

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3 Copyright © 2018 Pearson Education, Inc.19) Due to industry consolidation, the analytics ecosystem consists of only a handful of players across several functional areas.

Answer: FALSE

Diff: 2 Page Ref: 38-39

20) Data generation is a precursor, and is not included in the analytics ecosystem.

Answer: FALSE

Diff: 1 Page Ref: 39 21) In the Opening Vignette on Sports Analytics, what was adjusted to drive one-time ticket sales?

• player selections
• stadium location
• fan tweets
• ticket prices

Answer: D

Diff: 2 Page Ref: 6

22) In the Opening Vignette on Sports Analytics, what type of modeling was used to predict offensive tactics?

• heuristics
• heat maps
• cascaded decision trees
• sentiment analysis

Answer: B

Diff: 3 Page Ref: 7

23) Business applications have moved from transaction processing and monitoring to other activities. Which of the following is NOT one of those activities?

• problem analysis
• solution applications
• data monitoring
• mobile access

Answer: C

Diff: 2 Page Ref: 11

24) Which of the following developments is NOT contributing to facilitating growth of decision support and analytics?

• collaboration technologies
• Big Data
• knowledge management systems
• locally concentrated workforces

Answer: D

Diff: 3 Page Ref: 11-12

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4 Copyright © 2018 Pearson Education, Inc.25) In what decade did disjointed information systems begin to be integrated?

• 1970s
• 1980s
• 1990s
• 2000s

Answer: B

Diff: 2 Page Ref: 14

26) Relational databases began to be used in the

• 1960s.
• 1970s.
• 1980s.
• 1990s.

Answer: C

Diff: 3 Page Ref: 13 27) The need for more versatile reporting than what was available in 1980s era ERP systems led to the development of what type of system?

• management information systems
• relational databases
• executive information systems
• data warehouses

Answer: C

Diff: 3 Page Ref: 14

28) Which of the following is an umbrella term that combines architectures, tools, databases, analytical tools, applications, and methodologies?

A) MIS

B) DSS

C) ERP

• BI

Answer: D

Diff: 1 Page Ref: 16

29) The competitive imperatives for BI include all of the following EXCEPT

• right information
• right user
• right time
• right place

Answer: B

Diff: 2 Page Ref: 16

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