Copyright 2020 Pearson Education, Inc.

1 Copyright © 2020 Pearson Education, Inc.Excellence in Business Communication, 13e (Thill/Bovee) Chapter 1 Professional Communication in a Digital, Social, Mobile World 1) Which of the following best describes the communication process?

• Transferring information and meaning
• Listening actively
• Writing messages
• Speaking to others
• Providing data that benefits the speaker

Answer: A

Explanation: Communication is the process of transferring information and meaning between senders and receivers, using one or more written, oral, visual, or electronic media. The other answers are only part of the communication process.LO: 1.1: Explain the importance of effective communication to your career and to the companies where you will work.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Concept

Learning Outcome: Discuss the challenges and importance of business communication 2) Which of the following developments is putting additional pressure on communication skills?

• Having great ideas
• The need for managers to connect with staff and external business partners
• Connecting with those who have a similar background
• Utilizing established company networks
• The changing nature of employment, with many companies supplementing their permanent

workforces with independent contractors

Answer: E

Explanation: Ambition and great ideas aren't enough. You'll need to communicate with a wide variety of people if you want to succeed in business. The changing nature of employment is putting new pressure on communication skills, too. Many companies now supplement their permanent workforces with independent contractors who are brought on for a short period or even just a single project.LO: 1.1: Explain the importance of effective communication to your career and to the companies where you will work.

AACSB: Written and oral communication

Difficulty: Easy

Classification: Concept

Learning Outcome: Discuss the challenges and importance of business communication Excellence in Business Communication, 13e John Thill, Courtland Bovee (Test Bank All Chapters, 100% Original Verified, A+ Grade) 1 / 4

2 Copyright © 2020 Pearson Education, Inc.3) Which of the following must occur for communication to be considered successful?

• The audience must be aware a message is being constructed.
• The message must be sent using more than one media method.
• A transfer of understanding must take place.
• The audience must agree with the goals of the message.
• The message must offer a benefit to both the sender and the receiver.

Answer: C

Explanation: Communication is the process of transferring information and meaning between senders and receivers, using a variety of media forms. Communication can happen in a variety of ways, but there must be a transfer of understanding for the communication to be successful.Understanding does not mean agreement.LO: 1.1: Explain the importance of effective communication to your career and to the companies where you will work.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Application

Learning Outcome: Discuss the challenges and importance of business communication

4) Which of the following does the best job of clarifying expectations and responsibilities for the receiver?

• We need to figure out a way to solve this problem.
• I would like to hear your ideas on how to fix this.
• I need to know how we can fix this; can you get to work on a solution?
• Please devise a solution to this problem and share it with me by this Friday.
• Please think about how we can solve this and get back to me as soon as possible.

Answer: D

Explanation: Craft messages to generate a specific response from a specific audience. When appropriate, clearly state what you expect from audience members or what you can do for them.The message should clarify exactly what the sender wants (for the receiver to devise a solution and specifically, do so by Friday).LO: 1.1: Explain the importance of effective communication to your career and to the companies where you will work.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Critical thinking

Learning Outcome: Discuss the challenges and importance of business communication

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3 Copyright © 2020 Pearson Education, Inc.5) Which of the following is one of the benefits of strong communication skills?

• More detailed strategic plans
• The ability to prevent stakeholders from switching to competitors
• Stronger relationships
• Eliminating risk
• Fewer employee leaks of sensitive information

Answer: C

Explanation: Just as in personal and social relationships, business relationships depend on effective connections between the company and all stakeholders, including employees, customers, and others affected by the company's business decisions. Communication helps to foster emotional connections that create a healthy work environment.LO: 1.1: Explain the importance of effective communication to your career and to the companies where you will work.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Critical thinking

Learning Outcome: Discuss the challenges and importance of business communication

6) Which of the following is true about communication pressures in the gig economy?

• Independent workers need to "sell themselves" into each new contract.
• Workers in the gig economy no longer need to worry about formal business communication.
• Companies such as Uber and Lyft take care of all the communication.
• There is less pressure on communication in the gig economy.
• Every work situation is essentially the same, so independent workers can use the same

approach for every contract.

Answer: A

Explanation: In the gig economy, independent contractors work without many of the advantages or the disadvantages of regular employment. Independent contractors are brought on for a short period, working without the support network that an established company environment provides.Members of the gig economy have to "sell themselves" into each new contract and communicate successfully in a wide range of work situations.LO: 1.1: Explain the importance of effective communication to your career and to the companies where you will work.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Concept

Learning Outcome: Discuss the challenges and importance of business communication

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4 Copyright © 2020 Pearson Education, Inc.7) Like personal and social relationships, business relationships depend on communication.

Answer: TRUE

Explanation: Effective communication strengthens the connections between a company and all its stakeholders, which are any persons or organizations significantly affected by the company's business decisions and operations. Individuals within companies also rely on communication to foster the emotional connections that create a healthy work environment.LO: 1.1: Explain the importance of effective communication to your career and to the companies where you will work.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Concept

Learning Outcome: Discuss the challenges and importance of business communication

8) Describe five characteristics of effective business messages.Answer: Effective business messages provide practical information that immediately helps receivers in concrete ways. They also give facts rather than vague impressions and provide compelling evidence to support all conclusions. They present information in a concise, efficient manner. Effective business messages also state precise expectations and responsibilities, and they offer compelling, persuasive arguments and recommendations.LO: 1.1: Explain the importance of effective communication to your career and to the companies where you will work.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Concept

Learning Outcome: Discuss the challenges and importance of business communication

9) Which of the following best describes professionalism?

• Establishing closer ties with communities in the marketplace
• Conducting oneself with purpose and pride
• Using clearer and more persuasive marketing messages
• Creating greater employee engagement
• Incorporating timely, reliable information

Answer: B

Explanation: Professionalism is the quality of performing at a high level and conducting oneself with purpose and pride to help the organization achieve its goals.LO: 1.2: Explain what it means to communicate as a professional in a business context.

AACSB: Reflective thinking

Difficulty: Moderate

Classification: Application

Learning Outcome: Discuss the challenges and importance of business communication

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