D077 EXAM Study guide

D077 EXAM Study guide 5.0 (1 review) Students also studied Terms in this set (166) Western Governors UniversityD 077 Save WGU D077 Study Guide 135 terms Michele_B87Preview D077 Marketing, Sale, and Custome...300 terms lsumner95Preview Concepts in Marketing, Sales, and C...176 terms kwoodkePreview Concep 223 term Ram What uncontrollable marketing element provides user input as to how the company delivers upon its value proposition?Quality control inspections Product delivery schedule Competitive elements Consumer feedback Consumer feedback Which controllable marketing function should a company use to achieve its firm-level goals and to satisfy the target customers' needs and wants?Sales Promotion Production Product Product Which controllable element is included in the marketing mix?Legal Product Political Environmental Product

A marketer introduces a tutorial video featuring the company's new cosmetic line.Which set of elements from the marketing mix is the marketer using?Price and place Product and price Promotion and place Product and promotion Product and promotion A realtor representing luxury condominiums offers pre- construction discounts to clients.Which part of the marketing mix does this approach represent?Place Price Product Promotion Price An online consignment store offers free gifts with purchases within the next 30 days using an attractive and easy-to-use website.Which part of the marketing mix is represented by the company's website?Price and place Product and price Promotion and price Place and promotion Place and promotion An online consignment store offers gently used designer fashions and sends weekly text alerts to customers of new arrivals and popular items.Which element of a marketing mix is represented by this store's text alerts?Place Price Product Promotion Promotion

A local computer manufacturer offers a high-end computer with new graphic design capabilities.Which element of the marketing mix is represented by this offer?Place Price Product Promotion Product A manager is researching an element of the marketing environment that the company cannot control.Which one of these elements is the manager considering?Place Pricing Promotion Demographic Demographic What is an example of a controllable element that influences marketing decisions?Governmental regulations Promotional campaigns Technological advances Social factors Promotional campaigns Which action reflects the use of ethical marketing?Posting revised customer reviews Reselling returned products online Supply chain transparency reporting Labeling without instructions for use Supply chain transparency A small town has two coffee shops. The shop owners agree to raise their prices for espresso drinks from $3 to $6 per cup because they are the only two shops in the market.Which illegal pricing tactic is being used?Price fixing Bait and switch Predatory pricing Price discrimination Price fixing - competitors communicate to each other what they will charge.

A woman visits a baby store, planning to buy a crib for $100. The salesperson tells her that the $100 crib is no longer available but a $250 crib can be purchased. The woman can see the $100 crib boxes on a shelf.Which pricing tactic was the salesperson attempting to use?Price fixing Bait and switch Predatory pricing Price discrimination Bait and switch- sales person doesn't intent to sell you what was advertised.An energy drink company is promoting the benefits of its caffeinated product without identifying the risks of consuming the drink.Which action should the company take to align its marketing with ethical practices?Engaging with the market Promoting product benefits Using transparent marketing Delivering the promised value Using transparent marketing A fitness application allows users to opt-out of its fitness reminder text messages but continues to send text messages for 30 days following the opt-out period. Users are not notified of this fact when they opt-out of the text messages.Which ethical marketing practice is the company violating?Customer value Sales promotion Customer privacy Brand engagement Brand engagement A highway toll company has decided to charge no fees for car-pooling vehicles.Which element of the marketing mix is represented by this ethical decision?Place Price Product Promotion Price