WGU D077 Pre-Assessment

D077 Pre-Assessment

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Students also studied Terms in this set (70) Western Governors UniversityMGMT 3000 Save Concepts in Marketing, Sales, and C...176 terms kwoodkePreview WGU Sales Management D099 Pre-...70 terms gflem22Preview D077 Marketing, Sale, and Custome...300 terms lsumner95Preview WGU D 135 term Mic What uncontrollable marketing element provides user input as to how the company delivers upon its value proposition?Consumer Feedback Which controllable marketing function should a company use to achieve its firm-level goals and to satisfy the target customers' needs and wants?Product Which controllable element is included in the marketing mix?Product A marketer introduces a tutorial video featuring the company's new cosmetic line.Which set of elements from the marketing mix is the marketer using?Product and Promotion A realtor representing luxury offers pre-construction discounts to clients. Which part of the marketing mix does this approach represent?Price An online consignment store offers free gifts with purchases within the next 30 days using an attractive and easy-to-use website.Which part of the marketing mix is represented by the company's website?Place and Promotion

An online consignment store offers gently used designer fashions and sends weekly text alerts to customers of new arrivals and popular items.Which element of a marketing mix is represented by this store's text alerts?Promotion A local computer manufacturer offers a high-end computer with new graphic design capabilities. Which element of the marketing mix is represented but his offer?Product A manager is researching an element of the marketing environment that the company cannot control. Which one of these elements is the manager considering?Demographic What is an example of a controllable element that influences marketing decisions?Promotional campaigns Which action reflects the use of ethical marketing? Supply chain transparency reporting A small town has two coffee shops. The shop owners agree to raise their prices for espresso drinks from $3 to $6 per cup because they are the only two shops in the market. Which illegal pricing tactic is being used?Price fixing A woman visits a baby store, planning to buy a crib for $100. The salesperson tells her that the $100 crib is no longer available but a $250 crib can be purchased. the woman can see the $100 crib boxes on a shelf. Which pricing tactic was the salesperson attempting to use?Bait and Switch An energy drink company is promoting the benefits of its caffeinated product without identifying the risks of consuming the drink. Which action should the company take to align its marketing with ethical practices?Using transparent marketing A fitness application allows users to opt-out of its fitness reminder text messages but continues to send text messages for 30 days following the opt-out period. Users are not notified of this fact when they opt-out of the text messages. Which ethical marketing practice is the company violating?Customer privacy A highway toll company has decided to charge no fees for car-pooling vehicles. Which element of the marketing mix is represented by this ethical decision?Price

A retailer offers all customers complementary, eco- friendly gift wrapping to add value to their holiday purchases.Which element of the marketing mix does this ethical decision-making address?Product A marketing manager is conducting a situational analysis during the market planning process and needs to differentiate between controllable and uncontrollable elements. The manager decides to first identify the controllable elements. Which business element is the manager identifying?Products A marketing manager would like to take advantage of factors outside the company to develop an effective marketing plan. Which factor does the manager need to consider?Market forces Which business factors are external to an organization Opportunities and threats Which SWOT analysis component is under a company's control?Product budgets A manager seeks to help the organization make good portfolio-management decisions.Which tool should the manager use for this process?BCG Matrix According to the logic of the BCG matrix, marketers should focus investment in the areas that will provide good returns and fund future growth.Which quadrant of the BCG matrix meets this guideline?Star A manager is considering the economics of an industry's factors that determine how competitive, attractive, and profitable the market is for the company's products.Which planning tool is being used by this manager?Porter's five forces model A company operates in an industry in which raw materials are scarce, and in which the vendors charge excessively high prices for raw materials. Which one of Porter's five forces is illustrated by this company's situation?Bargaining power of suppliers A marketer selects the use of banner ads in order to achieve higher sales revenue. Which component of the marketing planning process is being represented by this action?Tactic

A company analyzes its internal and external environments, identifies the needs of its target market, and develops a plan for accomplishing its mission, objectives, and goals. Which component of the marketing planning process has the company developed?Marketing plan Which component of the marketing planning process utilizes situation analysis to address the needs of the target customer?Strategy What is a limitation of primary data sources?Requires expertise in data collection Which ethical guideline should marketers keep in mind when collecting primary data content?Maintaining data transparency Why should marketing researchers follow best practices for ethical considerations?Ensure respect for respondents and integrity of the data collected A smartphone company has great brand loyalty but customers have become increasingly frustrated with the lack of new features. The company determines that adding new features will increase sales. Which growth strategy is the company using to achieve higher sales?Product development An apparel company became the number-one provider in the US. New customers had switched to this company's clothing line instead of buying from competitors. Which strategic opportunity did the company use to achieve this goal?Market Penetration A marketing manager for a US puzzle factory plans to work with a t0shirt designer to add a puzzle t-shirt to his existing puzzle products to enter the Japanese market.Which growth strategy is being used by this company?Diversification What is a challenge of a Customer Relationship Management (CRM) system?It focuses on data that reflects majority preferences.Which customer has the lowest customer lifetime value (CLV) rate?One time customer with a huge purchase Which equity driver involves assessing the worth of a company's product?Value Which equity driver involves assessing the uniqueness of a company's product from its competitors?Brand A marketing department is reviewing a new Super Bowl ad for the company with the goal to reach the largest possible audience. Which marketing approach is being used?Mass Marketing