DIGITAL MARKETING INSTITUTE EXAM

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DIGITAL MARKETING INSTITUTE EXAM

UPDATED ACTUAL EXAM WITH CORRECT

SOLUTIONS.

Digital marketing - correct answer- the use of new media or digital technology to achieve marketing and business goals

outbound marketing - correct answer- begins with the brand advertiser pushing out a message to a specified target audience with the objective being to drive awareness of a product or service

inbound marketing - correct answer- involves trying to pull your audience towards your content, brand, or service. the focus is on creating compelling content to draw your customers to your brand

owned media - correct answer- the media you create and manage

paid media - correct answer- media or advertising that you have paid for to drive banner and video viability, or clicks and traffic, to your product, website, or service 1 / 4

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earned media - correct answer- free publicity generated by consumers, PR, influencers, and people who speak about and share content related to your brand or product. brand advocates live here

direct marketing - correct answer- involves promoting and selling directly to the end buyer from the manufacturer with no other media owner involved

print - correct answer- advertising that uses physically printed media to reach consumers and prospects, such as newspapers, brochures and magazine ads

outdoor - correct answer- billboards, bus stops and smaller placements, bus sides, building wraps and installations and so on

referral - correct answer- involves promoting products or services to new customers through referrals, usually by word of mouth

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3i principles - correct answer- initiate, iterate, integrate

initiate - correct answer- start with what the customer actually wants and work backwards through your strategy towards your objective

iterate - correct answer- testing and improving your activity now that you understand more about the audience, the channels they use, and how they view your brand online

integrate - correct answer- focused on two parts: selling your

strategy to get approval from the organization to move forward, and then integrating your findings and strategy across the different channels

email and automation marketing - correct answer- used for conversion and loyalty. aim to reach out to the customers at the right time to lead them to a conversion destination, such as a landing page

audience research - correct answer- designed to establish the size, composition, and characteristics of a group of individuals who are, or could be, potential customers 3 / 4

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demographics - correct answer- hard facts about your audience. whether they are male or female, how old they are, what their profession is, whether they are married, where they live, whether they go/went to college

psychographics - correct answer- anything that your audience might be interested in, beliefs, life goals, or opinions. its about gaining deep understanding of your audience's aspirations

behavioral data - correct answer- about how people use your product, or even how they navigate on your website, and how they use different

What are the benefits of including and digital marketing activities when creating a marketing campaign? - correct answer- optimize for scale and relevance and uses every audience's point of contact

Which DMI 3i principle is illustrated by applying your customer engagement learnings to your digital marketing strategy? - correct answer- iterate

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