DM Pro AMA Intro to Digital Marketing Latest

DM Pro + AMA Intro to Digital Marketing Latest Update - 320 Questions and 100% Verified Correct Answers Guaranteed A+ Verified by Professor

• steps to conducting a social listening study: - CORRECT ANSWER: 1. Identify

keywords

• Utilize social search
• Check for additional keywords
• Identify trends
• Establish insight

ABCD of effective creative - CORRECT ANSWER: Attract attention from the start.

Brand naturally and meaningfully.Connect with the viewer through emotion and storytelling.Direct the user clearly with what you want them to do next.

Aggregated curation: - CORRECT ANSWER: curating the most relevant content about a topic into a single piece or viewpoint.

Benefits of content seeding: - CORRECT ANSWER: Reach Relevancy Credibility

Benefits of social listening: - CORRECT ANSWER: -Identify talking points -Spot potential risks -Understand brand sentiment

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Chronology curation: - CORRECT ANSWER: historiographical content curation.typically, this method consists of presenting a timeline of curated information to show the evolution of a specific topic.

Common conversion metrics in Google Analytics: - CORRECT ANSWER: -Goals: This is the number of valuable actions taken on the site, including sales, leads, or downloads.

-Conversion rate: This is the percentage of visitors that complete a goal.

-Transactions: This is the number of individual sales or shopping basket items sold on an ecommerce website.

-Revenue: This refers to the monetary value of the ecommerce sales.

Common Website Objectives - CORRECT ANSWER: -Increase total users

-Increase average time on site

-Provide a better user experience:

-Higher numbers of return visits -Build positive brand affinity -Enhance Customer Experience (CX)

CTR meCORRECT ANSWER: - CORRECT ANSWER: Click-Through Rate, percent of impressions that lead to click

Digital Marketing - CORRECT ANSWER: the use of new media or digital technology to achieve marketing and business goals

Distillation curation: - CORRECT ANSWER: takes the overall 'noise' about a topic and reduces it to its core concept. the best cases of social content curation can be cataloged into this definition.

Drive Product Recall - CORRECT ANSWER: an outbound marketing goal to achieve

product repetition, reaching a larger audience and driving memorable experiences

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Effective content is: - CORRECT ANSWER: relevant, personalized, valuable, addressing needs, including a call to action, and presenting a solution

Google Ad Metrics: - CORRECT ANSWER: -View percentage. What percentage of the video users watched?-Earned views. The number of organic views accrued by your videos following exposure to the paid video ad.-Earned subscribers. The number of subscribers gained by your channel following exposure to the paid video ad.-Earned shares. The number of shares of your videos following exposure to the paid video ad.-Earned likes. The number of organic likes of your videos following exposure to the paid video ad.

How can you estimate campaign cost? - CORRECT ANSWER: You can estimate how

much a campaign will spend by looking at impressions and CTR to estimate number of clicks. If you multiply your estimated clicks by your CPC, you will be able to forecast a cost

How can you reduce cpc? - CORRECT ANSWER: -improve ad copy

-improve landing page -add negative key words -test bid strategies

How do you calculate ROI? - CORRECT ANSWER: revenue - marketing spend x 100 /

marketing spend

How do you calculate value of a lead? - CORRECT ANSWER: divide the sale value by the number of leads needed to generate a sale

How do you go about doing keyword research? - CORRECT ANSWER: 1. Start off by

picking a topic. 3 / 4

• Brainstorm ideas about this topic.
• Enter your keyword ideas into an SEO keyword tool and find related keywords
• Prioritize keywords in the list in terms of how important these topics are to your

business and goals.

How do you optimize for RankBrain? - CORRECT ANSWER: optimize for medium-tail

keywords, optimize page titles and descriptions, optimize content to increase dwell time and reduce bounce rate

How do you structure your digital strategy? - CORRECT ANSWER: 1. Introduction

• Objectives
• KPIs and Measurement
• Research
• Creative Strategy and samples
• Media- paid and organic
• Costs
• Project plan and timeline

How does Google track users from your website? - CORRECT ANSWER: Entering a

line of UA code on your website that sends information to Google

How does the difference between urgency and importance inform time management? -

CORRECT ANSWER: things that are both urgent and important should be done

immediately; urgent+unimportant should be delegated; not urgent+important should be planned for; neither urgent nor important should be eliminated

How does traditional marketing acquire attention vs. digital marketing? - CORRECT

ANSWER: traditional- outbound / digital- inbound

How should you manage your daily PPC spend? - CORRECT ANSWER: keywords that

get more traffic should have higher budgets and vice versa

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