DMI AMA Pro Study Guide Actual Exam With

DMI + AMA Pro Study Guide (Actual / ) Exam With Accurate Solutions

Impressions - ---Answers---# of times an ad appears in front of a user

Conversion rate - ---Answers---Avg # of conversions per ad

View rate - ---Answers---% of people who were shown your ad

Views - ---Answers---Recorded when a use watches 30 secs or more

CPV - ---Answers---Cost to show your full video

CAN-SPAM Act - ---Answers---Allows advertisers to send emails to anyone not opt'd out

CASL - ---Answers---Send emails to consenting users only (Canadian Anti-Spam)

GDPR - ---Answers---Users who have explicitly requested to consent 1 / 2

Inbound Marketing - ---Answers---1. Pull

• Digital Marketing
• Attracts Leads providing helpful content

Outbound Marketing - ---Answers---1. Push

• Traditional/Digital Marketing
• Use volume & repetition

Traditional Marketing - ---Answers---1. 1-Many (Mass)

• Outbound
• Passive

Digital Marketing - ---Answers---1. 1-1 (Individual)

• Inbound
• Active

PPC - ---Answers---Drives consumer to landing page

SEO - ---Answers---increases the visibility and searchability of online assets

Social Media - ---Answers---Promotes product awareness through distribution & engagement

• / 2