DMI Digital Pro AMA Latest Update -

DMI Digital Pro AMA Latest Update - Actual Exam 360 Questions and 100% Verified Correct Answers Guaranteed A+ Verified by Professor

- CORRECT ANSWER: Allows you to track query types; Allows you to trace customer

records

5 stages of the creative process for generating new ideas. - CORRECT ANSWER:

prepare, incubate, illuminate, verify, and practice

A tool that helps businesses manage their interactions with customers - CORRECT ANSWER: Return on investment can be difficult to measure; It takes times for the results of an SEO strategy to become apparent

Acquisition - CORRECT ANSWER: It provides details on the channels that bring users and traffic to a website and mobile app

Advantage and disadvantage of off-the-shelf - CORRECT ANSWER: easy to set up and manage

Advantage and disadvantage of outsourcing - CORRECT ANSWER: taps into a wide

range of skills and technical expertise; partial loss over control of the website

Aggregation - CORRECT ANSWER: Curates the most relevant content about a topic

into a single piece or viewpoint

Ahrefs Free Backlink Checker - CORRECT ANSWER: Provides a quick glance at a

site's backlink profile

Ahrefs Free Keyword Generator - CORRECT ANSWER: Finds SEO keywords 1 / 4

Ahrefs Webmaster Tools - CORRECT ANSWER: Offers insights into website's

performance

Ahrefs Website Traffics Checker - CORRECT ANSWER: Estimates a site's monthly

organic traffic

Ahrefs, Moz, and SEMrush are the three most common all-in-one premium SEO tool

providers. Which features do all three tools have? - CORRECT ANSWER: Technical

audit; Keyword tracking; Keyword research; Competitor research

Audience strategy - CORRECT ANSWER: The customers, prospects, or segments that

a digital strategy targets

Audiense - CORRECT ANSWER: A tool that offers user intelligence solutions

Automatic GA4 event - CORRECT ANSWER: clicks; file_downloads; view_search

results

Behavior - CORRECT ANSWER: Purchase patterns and mobile usage

Best practices for A/B testing a call-to-action for a website. - CORRECT ANSWER: Split your sample groups equally and randomly; Set a time limit for the test

Blank report - CORRECT ANSWER: report providing a simple data table format

Blocking - CORRECT ANSWER: A feature that allows users to remove followers

Body copy - CORRECT ANSWER: Words that are written on a web page that offer

details about your product or service

• / 4

bounce rate - CORRECT ANSWER: % of emails sent that coudln't be elivered

CAN-SPAM - CORRECT ANSWER: this act covers commercial email messaging in the

US and requires marketers to clearly identify themselves

CASL - CORRECT ANSWER: this is a Canadian anti-spam law that applies to all

electronic messages that organizations sends in connection with a commercial activity

CCPA - CORRECT ANSWER: this is a California anti-spam law that enables user to opt out of having their consumer data sold on to third parties

Channel strategy - CORRECT ANSWER: The digital platforms that a marketer uses to meet their goals

Chronology - CORRECT ANSWER: Is historiographical content curation

Clickthrough rate - CORRECT ANSWER: % of recipients who clicked on one or more

links within the email

clickthrough rate - CORRECT ANSWER: Percentage of impressions that lead to a click

Connctions - CORRECT ANSWER: People who like a Page or event

Content Marketing - CORRECT ANSWER: The creation, publishing, and sharing of

content with the aim of building brand reputation, awareness, and affinity as a pathway to driving conversions or action

Content Writing - CORRECT ANSWER: informs, educates, entertains, and/or instructs readers; requires advanced SEO knowledge to drive maximum value

conversion rate - CORRECT ANSWER: % of recipients who completed CTA 3 / 4

Conversion rate - CORRECT ANSWER: Percentage of clicks that turned into

conversions

Conversions - CORRECT ANSWER: Number of valuable actions that result from PPC

or display activity

conversions engagement report - CORRECT ANSWER: automatically tracks any

predefined GA4 and custom events set up in Google Tag Manager

Copywriting - CORRECT ANSWER: can usually be measured through short-term

metrics; persuades the reader to take an action

cost per click - CORRECT ANSWER: The average price paid for each click in a

campaign

cost per conversion - CORRECT ANSWER: Total cost of generating traffic divided by the total number of conversions

Cost per impression - CORRECT ANSWER: Cost for serving a batch of 1,000

impressions

Crawling - CORRECT ANSWER: Discovering a website's themes and topics

Creative brief - CORRECT ANSWER: Uses product, audience, and competitor insights to inspire campaign ideas to deliver on objectives

Cumulative Layout Shift (CLS) - CORRECT ANSWER: Assesses the visual stability of the page

Custom event - CORRECT ANSWER: order complete; subscription complete; thanks for getting in touch

• / 4