DMI PRO AMA EXAM (ACTUAL / ) QUESTIONS AND
VERIFIED ACCURATE ANSWERS (A+)
Aggregation - ---Answers----curating the most relevant content about a topic into a single piece or viewpoint. This is the most common form of curation, and the basis of most content curations services available for use or purchase.
Distillation - ---Answers----takes the overall 'noise' about a topic and reduces it to its core concept. The best cases of social content curation can be catalogued into this definition.
Mashups - ---Answers----merge different content about a topic to create a new original point of view
Chronology - ---Answers----historiographical content curation. Typically, this method consists of presenting a timeline of curated information to show the evolution of a specific topic
content curation - ---Answers----Involves using third-party content You can add your own commentary to the curated
content Lower resource investment: it takes less time and
money because the content already exists Limited ownership:
you need to credit the original source Community input: there
is great potential to engage your community with the content
content creation - ---Answers----Original content: It is unique
to your brand or product. 1 / 3
Higher resource investment: It takes more money and time to
produce. 100% ownership: You have full control of the content.
Credibility: As it is original and controlled, there's greater
credibility with online audiences.
seeding content - ---Answers----social listening: to engage
with your audience and become familiar with the content and influencers that resonate with them most., identify influencers to target based on their following and expertise. Use software
like Klear, Buzzsumo, Followerwonk, or Brandwatch., connect:
Hashtags Introductions through shared connections or colleagues Reach out via email or contact them directly on social media
Native scheduling - ---Answers----publishing content that uses a social platform's own upload function
3rd part content scheduling - ---Answers----Tools like Buffer, Hootsuite, and Sprout Social are used by validating logins for your platforms and scheduling or spreading content across multiple platforms through the single hub.
paid promotion methods - ---Answers----paid media and advertising, influencer marketing, affiliate marketing
unpaid promotion methods - ---Answers----owned media channels, hashtags and tagging, guest blogging and takeovers, interviews or Q&A
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native scheduling - ---Answers----This is a method of publishing content that uses a social platform's own upload function. For example, Twitter Studio or Facebook Publishing Tools.
third party applications scheduling - ---Answers----Tools like Buffer, Hootsuite, and Sprout Social are used by validating logins for your platforms and scheduling or spreading content across multiple platforms through the single hub.
paid media and advertising (paid) - ---Answers----These are paid content promotion campaigns, such as LinkedIn, Instagram, Facebook, Twitter, and so on.
influencer marketing (paid) - ---Answers----Here, you need to consider the benefits of using influencers, identify the right influencers, co-create content with influencers, understand how to measure influencer marketing, and guideline compliance as well as influencer contract considerations.
affiliate marketing (paid) - ---Answers----This includes paid third-party blogs or publications that produce content that drives engagement with your brand and traffic to your website with the intention of converting this traffic into leads or sales for a fee, usually paid as a commission per lead or a percentage of the sale value
owned media channels (unpaid) - ---Answers----These include your website and your blog, your email list, your
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