DMI PRO AMA EXAM ACTUAL QUESTIONS AND

DMI PRO AMA EXAM (ACTUAL / ) QUESTIONS AND

100% VERIFIED CORRECT ANSWERS (A+ GRADED)

You are responsible for creating a new email campaign and have just completed the work to define the campaign requirements.What is the next step in the email campaign creation process?

• ---Answers---1) Write the email copy

Email deliverability is the measure of how many emails are delivered successfully to a recipient's inbox.Which factors affect the deliverability of an email? - --- Answers---1) Including too many images 2) Using URL shorteners

Email marketers are likely to face a number of email delivery challenges as they execute their campaigns.Match each email delivery challenge to the correct explanation.1) Spam complaints 2) Sending volumes 3) Bounces 4) Spam traps - ---Answers---1)Recipient clicks the 'Spam' or 'Junk' button on your email 2) Spikes in email sending volumes trigger spam filter 1 / 4

3) Email fails to deliver to a recipients mailbox 4) Email addresses that don't bounce are monitored by ISPs and blacklists

To ensure your marketing emails are delivered successfully, you should review various key elements before deploying your campaign.Which elements should you review before sending a marketing email? - ---Answers---1) Optimum time of day 2) Sender name

You are about to launch a new email campaign but before you do, you want to test how different colors on the CTA button will perform.What are the A/B testing practices you should follow? - --- Answers---1) Create only two variations of the element you are testing 2) Test early and often

You can use a number of different metrics to measure email campaign performance.Which performance metric measures the percentage of emails sent that couldn't be delivered? - ---Answers---1) Bounce rate

To maximize the effectiveness of your email marketing campaigns, look for opportunities to optimize your emails. 2 / 4

How can you optimize your email click-through rates? - --- Answers---1) Offer deals for a limited time 4) Use explicit CTAs

Without careful monitoring and adjustment, your email campaigns may lead to a number of undesirable actions, like email bounces and unsubscribes.What steps can you take to minimize the number of bounces and unsubscribes that result from your email campaigns? - -- -Answers---1) Reviews and click rates 2) Manage lists with a preference center

Marketing automation uses software to automate repetitive tasks, such as sending out confirmation or thank-you emails.What are the benefits of using marketing-automation tools? - - --Answers---1) More time for other marketing projects 2) Better results from more frequent testing

There are three key building blocks in a marketing automation

process: action, decision, and timing.

Match each key building block of marketing automation to the correct description.1) Timing 2) Action 3) Decision - ---Answers---1) When should the response funti0on happen 2) What did your contact do? 3 / 4

3) Where did your contact go?

What are the benefits of effective communication in the workplace? - ---Answers---1) It helps teams become more productive 2) It enables employees to work together more harmoniously

What nonverbal cues can impact your effectiveness as a communicator? - ---Answers---1) Your smile 2) Your posture

Match each communication type to the relevant example.Drag each option to the relevant target.1) Verbal 2) Visual 3) Listening 4) Written 5) Nonverbal - ---Answers---1) Speaking clearly and using simple, concrete words 2) Using a graph to show falling sales 3) Actively trying to hear what the pother person is saying 4) Sending an email to your team 5) Smiling and nodding as the other person speaks

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