DMI PRO AMA Exam Latest Update -

DMI PRO AMA Exam Latest Update - Actual Exam 160 Questions and 100% Verified Correct Answers Guaranteed A+ Verified by Professor

3i principles - CORRECT ANSWER: 1. Initiate

• Iterate
• Integrate

Audience Research - CORRECT ANSWER: Survey tool, marketing research company,

social media platform, behavior analytics

Broadcast Marketing - CORRECT ANSWER: Product placement, program sponsorship,

and cinema advertisement

Canvas - CORRECT ANSWER: Provides a rich, expandable mobile experience

Carousel - CORRECT ANSWER: Shows multiple products in one ad unit

Click through Rate - CORRECT ANSWER: Percentage of impressions that lead to a

click

Content seeding is a strategic approach to publishing content so that it is seen by an audience who will positively engage with it.

Identify the benefits of content seeding. - CORRECT ANSWER: Reach a wider

audience Increases relevance to targeted audience Gain credibility through influencer distribution

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Conversion - CORRECT ANSWER: Shorter path to purchase

Increased conversion rate Reduced cost per sale Higher number of goals achieved

Cost per Aquisition (CPA) - CORRECT ANSWER: Total cost of PPC media spend to

generate a sale or conversion

Cost per conversion - CORRECT ANSWER: Total cost of generating traffic divided by the total number of conversions

Digital Marketing characteristics - CORRECT ANSWER: Active audience, inbound, one- to-one, individual

Direct Marketing - CORRECT ANSWER: Mailings and brochures, flyers, and coupons

Earned Media Example - CORRECT ANSWER: Word of mouth promotion, reviews, and

mentions

Engagement - CORRECT ANSWER: More pages viewed per session

Increased numbers of returning visitors Higher average time on site Reduced bounce rates

Estimate the number of clicks the campaign should generate - CORRECT ANSWER:

Multiply Impressions x CTR

Five stages of the creative process for generating new ideas in order - CORRECT

ANSWER: 1. Prepare

• Incubate 2 / 3

• Illuminate
• Verify
• Practice

How can using platform-native tools to analyze your social media campaigns be beneficial? - CORRECT ANSWER: Facilitates installation of conversion-tracking pixels

How can you optimize ad serving on Facebook and Instagram? - CORRECT ANSWER:

Use Link Clicks to serve ads to people who are most likely to click on them.Use Daily Unique Reach to show your ad once per day to your audience.

Identify the best practices to consider when creating image content. - CORRECT

ANSWER: Consider the rule of thirds

Use text that develops the story or helps drive action Use clean and simple images

Identify the best practices to consider when creating video content. - CORRECT

ANSWER: Consider the tone and accent of the voiceover used

Quickly inform the viewer of the video subject Understand the importance of location

Impression Share - CORRECT ANSWER: the number of impressions you've received

divided by the estimated number of impressions available.

Inbound Marketing - CORRECT ANSWER: Pull Strategy, closely aligned with digital

marketing, attracts leads by providing helpful content

It's important that there is room for a creative spark when developing content.

Identify the steps involved in the creative process. - CORRECT ANSWER: Create

Prototypes, brainstorming ideas, leave the idea alone for a period

Linkedin - CORRECT ANSWER: Whitepaper

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