FREE AND STUDY GAMES ABOUT MARKETING CHAPTER 4

PDF Download

FREE AND STUDY GAMES ABOUT MARKETING CHAPTER 4

EXAM QUESTIONS

Actual Qs and Ans Expert-Verified Explanation

This Exam contains:

-Guarantee passing score -21 Questions and Answers -format set of multiple-choice -Expert-Verified Explanation

Question 1: The presence of conscious leadership, creating a corporate culture

Answer:

The presence of conscious leadership, creating a corporate culture. A conscious marketing approach implies that the firm's leaders are dedicated to the proposition of being conscious at all levels of the business, throughout its entire culture.

Question 2: Business ethics

Answer:

Refers to a branch of ethical study that examines ethical rules and principles within a commercial context, the various moral or ethical problems that might arise in a business setting, and any special duties or obligations that apply to persons engaged i

Question 3: Marketing Ethics

Answer:

Refers to those ethical problems that are specific to the domain of marketing

Question 4: Employees example

Answer:

mor firms realize that happy employee families make happy and productive employees

They are offering new benefits and options, such as onsite day care or flex time arrangements

Question 5: Employees

Answer:

Perhaps the most basic responsibility of a firm is to employees: to ensure a safe working environment free of threats to their physical safety, health, or well-being. In some cases, this basic level of safety seems insufficient to ensure responsibility to

Question 6: Conscious marketing 4 overriding principles

Answer:

Recognition of marketing's greater purpose.

Consideration of stakeholders and their interdependence

The presence of conscious leadership, creating a corporate culture

The understanding that decisions are ethically based.

Question 7: corporate social responsibility (CSR)

Answer:

Refers to the voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business operations and the concerns of its stakeholders.

Question 8: Walmart

Answer:

offers an interesting example in this discussion. The retail giant has been widely criticized as one of the worst-paying companies in the United States.19 Yet it also engages in extensive CSR programs across the triple bottom line. It has committed to red Question 9: corporate social responsibility (CSR),16 firms generally acknowledge that, in addition to economic and legal duties, they have

Answer:

have responsibilities to society. These responsibilities are not mandated by any law or regulation but instead are associated with the demands, expectations, requirements, and desires of various stakeholders. For example, one definition describes CSR as c

Question 10: Stakeholders

Answer:

are the broad set of people who might be affected by a firm's actions, including not just corporate shareholders and customers but also past, current, and prospective employees and their families; supply chain partners; government agencies; the physical e Question 11: Marketers increasingly acknowledge that to serve as many stakeholders as possible and avoid inflicting severe damage on any others, they must

Answer:

give up their exclusive focus on maximizing profits.12 Rather, they engage in conscious marketing, such that they attend to the broad implications of their actions. By considering these impacts as a foundation for any marketing decisions, conscious market

Question 12: CSR Example

Answer:

as context-specific actions and policies, taking stakeholders' expectations into account, to achieve what is referred to as the triple bottom line

Question 13: The understanding that decisions are ethically based.

Answer:

Conscious marketers must make decisions that are based on sound marketing ethics. Business ethics is concerned with distinguishing between right and wrong actions and decisions that arise in a business setting, according to broad and well-established mora

Question 14: Consideration of stakeholders and their interdependence

Answer:

Conscious marketers consider how their actions will affect the expansive range of potential stakeholders, which are the broad set of people who might be affected by a firm's actions, including not just corporate shareholders and customers but also past, c

Question 15: Recognition of marketing's greater purpose.

Answer:

When the marketing function recognizes that the purpose of business should be more than just making profits-whether the purpose is to be more environmentally responsible, as Unilever's is, or ensure employment opportunities for local communities or provid

Question 16: Many consumers express a preference to know GMO information, primarily because.

Answer:

they have concerns about their potential negative health effects. Fearful that GMO labels will hurt sales, many food manufacturers seem to be fighting GMO labeling. Although removing GMOs may increase production costs, companies such as General Mills have

Question 17: Triple Bottom Line

Answer:

A means to measure performance according to economic, environmental, and societal criteria.

Question 18: Conscious marketing

Answer:

entails a sense of purpose for the firm that is higher than simply making a profit by selling products and services Question 19: The presence of conscious leadership, creating a corporate culture example

Answer:

Kip Tindell is cofounder and former chair of The Container Store, a chain of 90 stores dedicated to selling storage and organization products to save space and time. Tindell's goal has always been to adhere to the tenets of conscious capitalism by conside Question 20: , when companies embrace conscious marketing, they appeal not only to

Answer:

their shareholders but also to all of their key stakeholders (Exhibit 4.3), including their own employees, consumers, the marketplace, and society at large. The choices they make with regard to what they produce and how, and then how they seek to sell tho

Question 21: onscious marketing helps various stakeholders. example

Answer:

the supply chain for processed foods (e.g., cereals, salad dressings). For decades, most of these foods have contained ingredients made from plants whose DNA has been manipulated in a laboratory, for example, to help produce weather frosts better and prod