FREE AND STUDY GAMES ABOUT MARKETING QUIZ 3 MC

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FREE AND STUDY GAMES ABOUT MARKETING QUIZ 3 MC

EXAM QUESTIONS

Actual Qs and Ans Expert-Verified Explanation

This Exam contains:

-Guarantee passing score -59 Questions and Answers -format set of multiple-choice -Expert-Verified Explanation Question 1: An insert in a Land's End catalog offers free shipping on your next purchase.This is an example of a______.

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Sales promotion.Question 2: Perhaps the most logical budget-setting method is the_____method becase it is based on spending necessary to accomplish specific promotion goals.

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Objective-and-task.Question 3: The number of times an average person in the target market is exposed to an ad is known as the______.

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frequency Question 4: Which of the following questions would be the best one to help a marketer evaluate the return of a sales promotion investment?

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Did the promotion increase purchases from current customers or attract new customers?

Question 5: Marlene Arau is a member of the sales forces at Urban Fashions, a clothing manufacturer. Marlene is preparing for a first meeting with a wholesaler who is a potential customer. Marlene is learning as much as she can about the wholesaler's organization. Ma

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Preapproach.Question 6: Sales have been slow recently at B&B Materials, so management has organized a training program to improve the performance of its sales force. Which of the following would most likely lead to improved sales for B&B Materials?

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Information about the marketing strategies used by competitors.Question 7: A manufacturer of a variety of technological devices asked its marketing department to develop inexpensive methods of building and maintaining brand awareness and excitement. The marketing department then recruited customers who were early adopters of tec

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Buzz marketing.Question 8: What is a potential problem associated with comparative advertising?

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Competitors respond with their own ads, which often result in negative publicity for both brands.Question 9: Runners can compare performances, set up profiles, and meet new friends on Nike's Nike Plus Web site. Nike Plus is an example of a_____.

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Web community.Question 10: Today, marketers are moving toward viewing communications as managing the_____over time.

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Customer relationship.Question 11: During the prospecting stage, a salesperson needs to discriminate between good leads and poor leads, a process known as______.

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Qualifying.

Question 12: Of the main consumer promotion tools, which is the most effective for introducing a new product or creating excitement for an existing one?

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Samples.Question 13: Which of the following is not one of the four major online marketing domains?

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B2R (business-to-retailer) Question 14: When selecting a media vehicle, the media planner looks both at the total cost of using a medium and the_____.

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Cost per thousands reached.Question 15: An IBM sales representative is giving a product demonstration to a Best Buy representative. Assisting with the demonstration are an engineer, a financial analyst, and an information systems specialist. If IBM wins the Best Buy account, then all four IBM r

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Team selling.Question 16: A______is an individual acting on behalf of a company who performs one or more of the following activities: prospecting, communicating, servicing, and information gathering.

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Salesperson.Question 17: Prospecting is the step in the selling process in which the salesperson________.

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Identifies qualified potential customers.

Question 18: What does the term viral marketing mean?

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It refers to word-of-mouth marketing that occurs online.

Question 19: Business-to-consumer companies are more likely to emphasize a______promotion strategy, while business-to-business companies are more likely to emphasize a________promotion strategy.

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push; pull.Question 20: Gutter Guys is a gutter installation company in Southern California that used to generate most of its sales through telemarketing but now uses direct mail to reach prospective customers. Which of the following most likely explains the reason that Gutter G

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National Do Not Call Registry.Question 21: An example of a____appeal is the Salvation Army appeal, "While you are trying to figure out what to get the man who has everything, don't forget the man who has nothing."

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moral Question 22: You receive a report that 68% of your target market has been exposed to your ad campaign during a given period of time. The information in the report relates to-____.

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Reach.Question 23: An ad for Maybelline age-minimizing makep in Ladies' Home Journal magazine featured actress Melina Kanakaredes and offered readers a $1 off coupon when they try the new makeup. In terms of the communication model, which of the following would be the best

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The number of people who redeem the coupon.Question 24: U-Frame-It is a small company that has hired a local ad agency to put together an advertisement campaign. Which of the following questions should be answered first?

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What are the communication and sales objectives of U-Frame-It?Question 25: ____advertising becomes more important as competition increases. The company's objective is to build selective demand.

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Persuasive