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HUBSPOT INBOUND MARKETING EXAM
UPDATED ACTUAL EXAM WITH CORRECT
SOLUTIONS.
Marketing Automation Is A Key Piece Of Lead Nurturing Because It's How You Deliver Information. How Is Marketing Automation Defined? - correct answer- The software that exists with the goal of automating your marketing actions.
Situational Example: You Are Tasked With Generating Twice
The Amount Of Qualified Leads Your Company Generated Last Quarter. With Your Company's Bottom Line And Return On Investment In Mind, What's The Most Strategic Avenue To Choose? - correct answer- You could increase the chances of your current traffic choosing to convert and move down your funnel. Over time, this has the potential to drastically lower your cost to acquire a customer and positively impact your return on investment.
What Is Another Commonly Used Term For Conversion Optimization? - correct answer- Conversion rate optimization
True Or False? A Call-To-Action Must Be A Button. - correct answer- False
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What Is The Definition Of A Buyer Persona? - correct answer- A semi-fictional representation of your ideal customer based on real data and some select educated speculation
What Is SCOPE? - correct answer- Standardize, Contextualize, Optimize, Personalize, Empathize
Situational Example: You're Tasked With Improving The
Conversion Rate On Your Product And Services Page Over Time. You Think That Changing The Page's Copy Will Positively Impact The Overall Conversion Rate. What's An Example Of A Good Hypothesis For This Optimization Experiment? - correct answer- By changing this page's copy, the conversion rate will increase because it frames our product and service page in a way that better aligns with our buyer persona's needs
How Long Should You Let Your Conversion Optimization Experiments Run (On Average)? - correct answer- 4 weeks
What Are The Steps Of Conversion Optimization? - correct answer- Define your objective, establish your baseline, form a hypothesis, design your tests, and analyze your data.
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