IAB - Digital Media Buying Planning Latest

IAB - Digital Media Buying & Planning Latest Update - Questions and 100% Verified Correct Answers Guaranteed A+ Verified by Professor

Ad Verification - CORRECT ANSWER: A process which attempts to verify that one or more attributes of a served online ad have been executed in a manner consistent with the terms specified by the advertiser or agency and agreed to as part of the ad campaign terms.

Agency Corporate Contracts or Rate Cards - CORRECT ANSWER: Documents that list

the descriptions and prices for various advertising options offered by a given media outlet.

Audience Behavior - CORRECT ANSWER: Understanding your target audiences'

behavior when it comes to how they consume information and brands. This helps in the creation of effective internet campaigns

Basic Marketing Fundamentals - CORRECT ANSWER: Digital marketing fundamentals

include concepts, like brand identification, brand consistency, search marketing, content optimization, outreach via social media, and sales lead conversions.

Brand Brief - CORRECT ANSWER: The statement of the challenge/opportunity for a

brand. It is a succinct summation of the brand's current position, its marketing strategy and what it wants to accomplish through advertising, written by the client.

Brand competitive set - CORRECT ANSWER: The principal group of competitors that a brand faces. Being aware of this competition is important when planning an effective marketing campaign.

Brand Expectations - CORRECT ANSWER: What the brand expects to happen as a

result of hiring you and building a comprehensive online campaign. You need to understand what these expectations are in order to meet (or perhaps revise) them. 1 / 2

Brand Guidelines - CORRECT ANSWER: These are a set of rules that describe how the brand in question should be represented. This can include things like the brand's vision and key values, and can provide guidance on everything from the visual design of ad campaign creative to the proper use of social media for advertising purposes.

Brand History - CORRECT ANSWER: A.K.A Brand Story. Brand histories help relate the brand in question to consumers. What motivates the brand in question, and why did they start their business in the first place? The answers to these questions can play a part in building a successful, relatable campaign.

Brand Responsiveness - CORRECT ANSWER: How quickly a brand responds to

inquiries or feedback. Note that these inquiries might come from customers or your team. It's important to understand what you're working with as far as brand responsiveness goes in order to plan ahead and build communication techniques accordingly.

Brand Safety - CORRECT ANSWER: The need to ensure that ads do not appear in

placements that are not aligned with brand values. Brand safety best practices ensure that advertising dollars are not spent delivering impressions on unsafe or off-brand web content. Brand safety guidelines are particularly important when purchasing media via programmatic technology or ad networks.

Brand Verticals - CORRECT ANSWER: Refer's to the brand's industry. Examples for

verticals used for categorizing advertiser brands for marketing research and benchmarking purposes include automotive, CPG (consumer packaged goods), entertainment, finance, pharmaceuticals, and retail. (To name a few).

Brand's or Agency's Existing Contracts - CORRECT ANSWER: You need to be aware of and sensitive to any existing contracts a brand or agency might have when you're working with them. This might dictate the vendors used, for example, when there's a contract in place that overrides your preferences.

Campaign Briefs - CORRECT ANSWER: Documents that outline and define the

guidelines and parameters governing the campaign "project". Campaign briefs outline

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