IAB Practice Questions Latest Update -

IAB Practice Questions Latest Update - Actual Exam 150 Questions and 100% Verified Correct Answers Guaranteed A+ Verified by Professor A client is running a campaign through a third-party ad server. According to internal reporting, it is scheduled to deliver in full. What needs to be done to bill for the total

IO amount? - CORRECT ANSWER: Compare with third-party delivery report

A client with a budget of $50K wants to purchase 3MM impressions. They want the impressions broken down with 50 percent in standard ads at $12/CPM, 25 percent in video at $16/CPM, and 25 percent in a takeover. What would the CPM be for the

takeover units in order to meet budget? - CORRECT ANSWER: $26.67

A company that owns agencies and other types of marketing, media, and advertising companies is called a(n): - CORRECT ANSWER: Holding company

A company that owns agencies and other types of marketing, media, and advertising companies is called a(n): - CORRECT ANSWER: Holding company

A data management platform is a: - CORRECT ANSWER: Service that allows for the collection of audience intelligence

A handheld, portable device would best be defined as a(n) ________ digital

advertising platform. - CORRECT ANSWER: Mobile

A mobile advertiser is gauging the effectiveness of a mobile campaign by the number of leads received in a given month. What is the best way to track the response rate? -

CORRECT ANSWER: Click-to-call 1 / 3

A non-linear ad that looks much like a banner, but instead sits on top of a video, is

called an overlay. - CORRECT ANSWER: True

A non-linear ad that looks much like a banner, but instead sits on top of a video, is

called an overlay. - CORRECT ANSWER: True

A site has an index of 325 for reaching M25-64. This means the site is ________

percent more likely to reach M25-64. - CORRECT ANSWER: 225

A type of website that includes AOL, Bing, and YouTube: - CORRECT ANSWER: Portals

A website that is built to dynamically reconfigure itself when viewed on different

devices is called what? - CORRECT ANSWER: Responsive design

According to 4A's and IAB's terms and conditions, what is the acceptable

discrepancy rate on a digital media IO? - CORRECT ANSWER: 10 percent

According to IAB terms and conditions, if a publisher is serving the campaign, reports should be provided to the advertiser at least every: - CORRECT ANSWER: Week

Ad networks are a managed service and ad exchanges are an automated service. -

CORRECT ANSWER: True

Ads that users can interact with such as social buttons - CORRECT ANSWER: True

Ads that users can interact with such as social buttons, expandables, in-banner 2 / 3

video, and store locators are examples of rich media. - CORRECT ANSWER: True

All of the following are high impact Rising Star mobile units except: - CORRECT

ANSWER: Billboard

An ad's dimensions, width, and height, are measured using what? - CORRECT

ANSWER: Pixels

An advertiser wants to ensure they reach as many unique people as possible on your site, but has a limited budget. What is the best targeting tool to reach the most users

on your site? - CORRECT ANSWER: Frequency cap all banners

An advertiser wants to offer a publisher's site visitors a deal when they sign up for

the site. This is called a ________ offer. - CORRECT ANSWER: Co-registration

An Independent agency is an agency not owned by a holding company such as

Merkle, Horizon Media, and RPA. - CORRECT ANSWER: True

Arbitron, comScore, Nielsen, and Scarborough are all types of ________ that provide reach, frequency, and/or usage data. - CORRECT ANSWER: Third-party research firms

At an ad agency, what team is most commonly responsible for examining their

clients' market goals and translating them into media goals? - CORRECT ANSWER:

Strategy team

Atlas and Dart for Publishers are two examples of: - CORRECT ANSWER: Ad servers

Audio ads are most commonly found in streaming services that are not subscription

based. - CORRECT ANSWER: True

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