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IMC 104 B. STEELE MIDTERM NEWEST ACTUAL /
QUESTIONS AND ANSWERS VERIFIED/GRADED A+
Closed-ended questions - -----Answers_--questions a person must answer by choosing from a limited, predetermined set of responses, might not give all the options a person needs
What was the opinion of the BBC by the focus group and why do so many trusts their perspective? - -----Answers_--Young
Viewers: think its nice to see another side of the world and
have a different perspective
What is "pre-emption"? - -----Answers_---taking a feature that many other products have and making it your own
-ex: what candy doesn't melt in your hands? = M&M's
-ex: what candy satisfies hunger? = Snickers
What is the FABulous Approach? - -----Answers_---Product Feature -Product Advantage -Product Benefit
Product Feature - -----Answers_---physical characteristic of a product/service -Answers the question "WHAT is it?"
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Product Advantage - -----Answers_---explains why the physical characteristic of the product matters
Product Benefit - -----Answers_---Answers the question
"What's in it FOR THE BUYER?"Mature Viewers: more of an
international approach, used as a balancing tool from what people hear from American News vs. International News
Focus Group - -----Answers_--small group of people that are hired to discuss topics and are led by a moderator, usually lasts 1.5-2 hours
Burger King Commercial - -----Answers_--The Whooper was "discontinued" and customers were furious because it is America's favorite burger
What is the best selling candy? - -----Answers_--1) M&M's 2) Snickers 3) Trident Gum 4) Kit Kat 5) Orbit Gum
What is branding? - -----Answers_--A way to distinguish your product/service from someone else's
What. kinds of things can be branded? - -----Answers_--- images/symbols (Nike, Olympics)
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