Inside LVMH Final Quiz Latest Update -

Inside LVMH Final Quiz Latest Update - Actual Exam Questions and 100% Verified Correct Answers Guaranteed A+

"Creativity is a discussion, not a monologue." Do you agree with this statement -

CORRECT ANSWER: Yes

A brand DNA is based on - CORRECT ANSWER: - Heritage

• Values

About the customer experience: the COVID crisis has been an incredible accelerator of

the shift from transaction to personalised service - CORRECT ANSWER: Yes

According to Alice Litscher, what are the 3 steps of the creative process ? - CORRECT

ANSWER: Collecting - Experimental- Making

According to Anne Michaut from HEC Paris, what are the purposes of retail today? -

CORRECT ANSWER: - Magnifying the product

• Nurturing client's emotion
• Celebrating the brand

According to Bain & Company, by online sales will represent - CORRECT

ANSWER: More than 30% of the luxury sales

According to Bain & Company, the role of the store will need to transform from

transaction-centric to relationship-centric - CORRECT ANSWER: Yes

According to Carole Blidé, her first role as marketing and communication Director for

Veuve Clicquot is to - CORRECT ANSWER: engage customers and make Veuve

Clicquot the most desirable Champagne brand

According to Emanuela Prandelli from Bocconi University, the next frontier of omnichannel customer engagement will probably come from the recent development of

non-fungible tokens ? - CORRECT ANSWER: Yes

According to Fabrizio Buonamassa from Bulgari, design can be seen as art applied to

industry - CORRECT ANSWER: Yes

According to Gautier Pigasse, the use of technologies such as the blockchain is helpful to create a seamless luxury experience in a secure environment to best meet our client

expectations - CORRECT ANSWER: True

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According to Laurent Raoul, GLOBAL Supply Chain management is composed of 3 steps : Design & Development, Production & Supply and Distribution & Dispatch -

CORRECT ANSWER: Yes

According to Sandrine Crener from Harvard Business School, we have moved from a traditional retail model to a new global and omnichannel model. This traditional model was defined by - CORRECT ANSWER: - a few stores in a limited number of cities in the world

• a target of fee privileged people who had physical access to those stores

• the promotion of scarcity and exclusivity

According to Sonja Prokopec, when talking about codes, luxury consumers are now

looking for - CORRECT ANSWER: More discreet ways of expressing themselves

According to Yves Dallery what is the definition of Operations? - CORRECT ANSWER: Operations refers to all the activities that transform raw materials, components, and packaging into finished goods and then distribute those products to the final customers.

Among the following activities, which one(s) can you find in the other activities sector ? -

CORRECT ANSWER: - Culture

-Art -Lifestyle -Hospitality

Among the following choices, which propositions are the main tasks of a store manager

? - CORRECT ANSWER: - Proving a lasting experience with their clients

• Developing their team

Among the following statements, select the ones which have a positive environmental impact. - CORRECT ANSWER: - Minimising the impact of a product on the environment

• Avoiding the destruction of a product
• Maximising the lifetime of a product

Among the following, which ones are features of product superiority according to Anne

Michaut from HEC Paris ? - CORRECT ANSWER: - Exceptional Design

• Craftsmanship

Among the following, which ones are sources of inspiration for designers ? - CORRECT

ANSWER: - Childhood

• Artistic fields
• the brand legacy
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