Inside LVMH questions Latest Update -

Inside LVMH questions Latest Update - Actual Exam Questions and 100% Verified Correct Answers Guaranteed A+

A brand DNA is based on... - CORRECT ANSWER: Heritage

Values

A commonly used definition of Sustainability is based on three pillars: maximising simultaneously the biological system goals, economic system goals, and social system

goals. - CORRECT ANSWER: True

A key stake and commitment of LVMH is to develop its talents in Retail. Those Talents represent at LVMH: - CORRECT ANSWER: More than the half of the employees worldwide

A key stake of the luxury retail is to offer exceptional customer experiences. -

CORRECT ANSWER: I agree

According to Alice Litscher, what are the 3 steps of the creative process? - CORRECT

ANSWER: Collecting - Experimentation - Making

According to Anne Michaut from HEC Paris, what are the purposes of retail today? -

CORRECT ANSWER: Magnifying the product

Celebrating the brand Nurturing client's emotion

According to Anne Michaut, select key principles of Luxury. - CORRECT ANSWER:

Consumers have a range of consumption motivations.Consumers tend to express their values through the brands they select.Brands can become powerful personal branding tools as they project clear and strong values.Brands can deliver higher perceived value to their customers by expressing their own values.

According to Carole Bildé, her first role as Marketing and Communication Director for

Veuve Clicquot is to... - CORRECT ANSWER: engage customers and make Veuve

Clicquot the most desirable Champagne brand

According to Fabrizio Buonamassa from Bvlgari, design can be seen as art applied to

industry. - CORRECT ANSWER: Yes

According to Nina Cooper from Parfums Christian Dior, a key challenge in the omnichannel world is to talk to different customers through various channels while conveying the same message. - CORRECT ANSWER: Agree 1 / 2

According to Sandrine Crener from HBS and LVMH, we have moved from a traditional retail model to a new global and omnichannel model. This traditional model was defined

by... - CORRECT ANSWER: a few stores in a limited number of cities in the world

a target of few privileged people who had physical access to those stores the promotion of scarcity and exclusivity

According to Serge Carreira, which are the essential values of luxury? - CORRECT

ANSWER: All of the above (Quality beyond aesthetic

Legacy beyond desire Emotion beyond ownership Creativity beyond trends)

Among the following, which ones are features of product superiority according to Anne

Michaut from HEC Paris? - CORRECT ANSWER: Exceptional Design

Craftsmanship

At Guerlain, what are the three pillars that create a connection with customers? -

CORRECT ANSWER: Store teams

Place and retail design Customer programs

At Hublot, what are the three functions a watchmaker holds? - CORRECT ANSWER:

Designer Project Manager Draftsman

At Louis Vuitton, the Visual Studio team puts sustainability at the heart of design &

process by... - CORRECT ANSWER: Re-using existing materials

Re-using previous schemes in new incarnations Questioning materials & production techniques

At Louis Vuitton, what does every design project start with? - CORRECT ANSWER:

Researching

Based on the brand management stories from some of the LVMH Maisons, choose appropriate proposals for brands to attract and engage customers. - CORRECT

ANSWER: Reflect strong values and committment

Deliver strategies aligned with the DNA of the brand Activate omnichannel plans

Brand Management always starts by understanding the brand, what makes it unique

and relevant for customers. - CORRECT ANSWER: Agree

Emotional value... - CORRECT ANSWER: is the perceived value acquired from the

association with one or more specific social groups.

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