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Instructor Manual: Pride/Ferrell, Foundations of Marketing, 9e, 2022, 9780357129388; Chapter 1: Customer-Driven Strategic Marketing © 2022 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.1
Table of Contents Purpose and Perspective of the Chapter ..................................................................................... 2 Supplements .................................................................................................................. 2 Chapter Objectives ........................................................................................................................ 2 Complete List of Chapter Activities and Assessments ............................................................... 3 Key Terms ....................................................................................................................................... 5 What’s New in This Chapter .......................................................................................................... 6 Chapter Outline ............................................................................................................................. 7 Discussion Starters ...................................................................................................................... 21 Review Questions ........................................................................................................................ 23 Additional Activities and Assignments ....................................................................................... 26 Additional Resources ................................................................................................................... 29 External Videos or Playlist ....................................................................................................................... 29 Appendix ...................................................................................................................................... 30 Generic Rubrics ....................................................................................................................................... 30 Standard Writing Rubric .......................................................................................................................... 30 Standard Discussion Rubric ..................................................................................................................... 31
(Foundations of Marketing, 9e William Pride, Ferrell ) Instructor Manual, For complete File, Download link at the end of this File) 1 / 4
Instructor Manual: Pride/Ferrell, Foundations of Marketing, 9e, 2022, 9780357129388; Chapter 1: Customer-Driven Strategic Marketing © 2022 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.2 Purpose and Perspective of the Chapter The purpose of this chapter is to give students an overview of strategic marketing and provide a general framework for studying the field of marketing. First, we develop a definition of marketing and explore each element of the definition in detail. Next, we explore the importance of value-driven marketing. We also introduce the marketing concept and consider several issues associated with its implementation. Additionally, we take a look at the management of customer relationships and relationship marketing.Finally, we examine the importance of marketing in a global society.Supplements The following product-level supplements provide additional information that may help you in preparing your course. They are available in the Instructor Resource Center.• Transition Guide (provides information about what’s new from edition to edition) • Educator’s Guide (describes assets in the platform with a detailed breakdown of activities by chapter with seat time) • PowerPoint (provides text-based lectures and presentations) • Test Bank (contains assessment questions and problems) • Guide to Teaching Online (provides information about the key assets within the product and how to implement/facilitate use of the assets in synchronous and asynchronous teaching environments) • Accelerated Course Syllabus (provides guidance on the recommended delivery of course materials given a 5-week, 8-week, 12-week, and 16-week course) • MindTap User Guide (provides information on how to navigate and use MindTap) Chapter Objectives
The following objectives are addressed in this chapter:
1-1 Define marketing.1-2 Explain the different variables of the marketing mix.1-3 Describe how marketing creates value.1-4 Briefly explore the marketing environment.1-5 Summarize the marketing concept.1-6 Identify the importance of building customer relationships.1-7 Explain why marketing is important to our global economy. 2 / 4
Instructor Manual: Pride/Ferrell, Foundations of Marketing, 9e, 2022, 9780357129388; Chapter 1: Customer-Driven Strategic Marketing © 2022 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.3 Complete List of Chapter Activities and Assessments For additional guidance refer to the Teaching Online Guide.Chapter Objective PPT slide Activity/Assessment Duration Certification Standard
1–1 3 Icebreaker Activity in PPT 10 min BUSPROG: Reflective
Thinking
DISC: Customer
1–1 7 Discussion Activity in PPT 20 min BUSPROG: Reflective
Thinking
DISC: Customer
1–2 16 Small Group Activity in PPT 60 min BUSPROG: Reflective
Thinking
DISC: Marketing Plan
1–3 23 Discussion Activity in PPT 30 min BUSPROG: Reflective
Thinking
DISC: Marketing Plan
1–4 28 Discussion Activity in PPT 20 min BUSPROG: Reflective
Thinking
DISC: Marketing Plan
1–5 36 Discussion Activity in PPT 30 min BUSPROG: Reflective
Thinking
DISC: Marketing Plan
1–6 41 Small Group Activity in PPT 60 min BUSPROG: Reflective
Thinking
DISC: Marketing Plan
1–7 50 Knowledge Check in PPT 5 min BUSPROG: Reflective
Thinking
DISC: Marketing Plan
1-1–1-7 N/A Why Does Marketing Matter to Me? (Chapter 01
- min N/A 3 / 4
Instructor Manual: Pride/Ferrell, Foundations of Marketing, 9e, 2022, 9780357129388; Chapter 1: Customer-Driven Strategic Marketing © 2022 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.4 Customer-Driven Strategic Marketing)
1-1 N/A Learn It 1-1: Defining
Marketing
5 min BUSPROG:
Communication
DISC: Marketing Plan
1-2 N/A Learn It 1-2: Marketing
Deals with Products, Price, Distribution, and Promotion
5 min BUSPROG:
Communication
DISC: Strategy
1-3 N/A Learn It 1-3: Marketing
Creates Value
5 min BUSPROG: Analytic
DISC: Strategy
1-4 N/A Learn It 1-4: Marketing
Occurs in a Dynamic Environment
5 min BUSPROG: Analytic
DISC: Marketing Plan
1-5 N/A Learn It 1-5:
Understanding the Marketing Concept
5 min BUSPROG: Analytic
DISC: Marketing Plan
1-6 N/A Learn It 1-6: Customer
Relationship Management
5 min BUSPROG:
Communication
DISC: Customer
1-7 N/A Learn It 1-7: The
Importance of Marketing in Our Global Economy
5 min BUSPROG: Analytic
DISC: International
Perspective
1-1–1-7 N/A Assignment: Chapter 01
Customer-Driven Strategic Marketing 25 min N/A
1-1–1-7 N/A Case Activity: Chapter 01
Customer-Driven Strategic Marketing 15 min N/A
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