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Instructor’s Manual International Business Eighth Edition Simon Collinson Rajneesh Narula Alan M. Rugman 1 / 4
3 © Pearson Education Limited 2020
Contents
Parts and Chapters Pages Part One The World of International Business 6 Chapter 1 An Introduction to International Business 7 Chapter 2 General Frameworks in International Business 14 Chapter 3 Multinational Enterprises, Innovation, and Competitiveness 22 Part Two The Environment of International Business 29 Chapter 4 International Politics 30 Chapter 5 International Culture 40 Chapter 6 International Trade 52 Chapter 7 International Financial Markets and Institutions 63 Part Three International Business Strategies 73 Chapter 8 Multinational Strategy 74 Chapter 9 Organizing Strategy 85 Chapter 10 Corporate Strategy and National Competitiveness 96 Part Four Functional Area Strategies 107 Chapter 11 Production Strategy 108 Chapter 12 Marketing Strategy 119 Chapter 13 Human Resource Management Strategy 130 Chapter 14 Political Risk and Negotiation Strategy 143 Chapter 15 International Financial Management 155 Part Five Regional Strategies 168 Chapter 16 European Union 169 Chapter 17 Japan 181 Chapter 18 North America 192 Chapter 19 Emerging Economies 203 Chapter 20 China 212
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6 © Pearson Education Limited 2020
PART ONE
The World of International Business 3 / 4
7 © Pearson Education Limited 2020
CHAPTER 1
An Introduction to International Business Chapter objectives
- Define the boundaries of the field of international business in an introductory overview of the
- Examine how worldwide economic and political changes have driven globalization and shape
- Highlight innovation and technology as major factors underlying global economic growth and
- Introduce some of the main actors that feature throughout this text: multinational enterprises
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main themes of this book.
the way international business is conducted.
greater interdependence between firms and countries.
and small- and medium-sized enterprises, which are at the core of spreading globalization; value chains and networks, which connect firms globally; and institutions (national and global), which shape how these other actors evolve.Chapter summary Chapter 1 provides an introduction to the field of international business (IB). The chapter begins by drawing the boundaries of the field of IB, its main definitions and concepts, and then introduce the main activities and stakeholders in IB and discuss their roles and inter- relations.There is little doubt that we live in a world defined by globalization. Globalization, however, remains a vague concept, used by different people in different ways. This text defines economic globalization as the growing interdependence of locations and economic actors across countries and regions.International business is the study of transactions taking place across national borders for the purpose of satisfying the needs of individuals and organizations. Two of the most common types of international business activity are export/import and foreign direct investment (FDI).In recent years both have been on the rise. Much of this is a result of large multinational enterprises (MNEs).Small- and medium-sized enterprises (SMEs) often function as the backbone of large MNEs, efficiently providing goods and services that are integrated into the latter’s production process.SMEs also compete with MNEs in niche markets. SMEs are often more flexible then MNEs but struggle to match MNEs in terms of resources.
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