Introduction ....................................................................................................................... 3

Contents Introduction ....................................................................................................................... 3 What is the business? ....................................................................................................... 3 What is the business’ aims and requirements? .................................................................. 3 Target audience ................................................................................................................ 4 Keyword strategy ............................................................................................................... 4 Content of the social media ............................................................................................... 5 Developing an online community ....................................................................................... 5 Maintaining the online community ...................................................................................... 5 Enforcing social media policies .......................................................................................... 6 Company brand and philosophy ..................................................................................... 6 Legal and ethical considerations .................................................................................... 6 Confidentiality of information .......................................................................................... 7 Separation of business and personal ................................................................................. 8 Social media timescale planning........................................................................................ 8 How will success be measured? ........................................................................................ 9 Targets for success ......................................................................................................... 10 What are the potential benefits for this business using social media as a promotional tool?........................................................................................................................................ 10 Selection of social media sites/platforms ......................................................................... 12 Justifying decisions that have been made and how they will help the business reach its requirement ..................................................................................................................... 12 Feedback on social media plan ........................................................................................... 13 Positive feedback ............................................................................................................ 14 Negative/constructive feedback ....................................................................................... 16 Changes made based on peer review ............................................................................. 19 Keywords ..................................................................................................................... 19 Measures of success ................................................................................................... 20 The business’ community ............................................................................................. 20 Benefits of using social media ...................................................................................... 20 Evaluation of the business social media .............................................................................. 21 Accounts and profiles ...................................................................................................... 21 How well does social media meet business’ requirements? ............................................. 22 Content ............................................................................................................................ 22 Interaction and measuring success ................................................................................. 23 1 / 4

Social media interaction ............................................................................................... 23 Sales ............................................................................................................................ 27 Community ...................................................................................................................... 28 Feedback and optimisation .............................................................................................. 29 Setting optimisation ......................................................................................................... 32

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Introduction

This document will be covering a plan and development for the use of social media in business as well as the implementation of that plan, creating various social media accounts for a business. In turn, these social media accounts will be analysed to view to interaction that social media has the business.

What is the business?

The business that the social media account will be made for will be for a small e- commerce company who sell second hand clothing. The name of the company is Pow Clothing.

What is the business’ aims and requirements?

The aim for the business is both to sell and promote the items that they have in stock, as well as to see what category of item receives the most interaction and seems to be the most popular. They want to know if they should stock more of a certain type of clothing to sell; this could be T-shirts, trousers, shoes or any other type; as well as to see what brands get the most attention.

They are hoping through the use of social media, they will be able to find these out, using the tools social media offers such as; likes, comments, messaging and how many users use external links to go to the companies accounts on other platforms.

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Target audience

The audience for this company is anyone interested in buying designer clothing or second hand clothing at an affordable price which is cheaper than retail prices.

This is most likely to be teenagers, young adults and grown adults as these products are commercially targeted at these audiences, therefore they are most likely to be interested.Based on this, the social media account or accounts should factor this in and make it presentable to a standard that these demographics would find appealing.

Keyword strategy

Using the right keywords will need to be done to bring in the most amount of people possible, and due to the nature of the items the business sells, some keywords are absolutely crucial; these include the; category of clothing, colours, brands, and sizes.These keywords will bring people who are searching for clothing to view or buy.

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